Business and Marketing
1. Think of a product category (e.g. paper plates, cookies, batteries) that you prefer the national brand over a private label brand. Why do you prefer the national brand? What would make you choose the private label brand in the future?
2. How does the stage of a product’s life cycle affect price? Think of a product you purchased that was in the introductory stage of the PLC and explain why the price changed as it moved to the later stages of the PLC.
I expect students to reference the concepts in chapter 14.
etaxt book:
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Business and Marketing
The choice of a product, from private or government suppliers, depends on judgment and experiences. I prefer taking drugs and medicine from national brands. I understand that both private and public have different charges for these goods, and a majority of intermediaries are involved before they reach our shops. For medicine, I believe the government has full responsibility for the drugs we use, charges less or gives freely, and must be given according to the pharmaceutical protocols. I would choose the private brand in the future, from the confidence I receive from their services. For a while, I have studied the trends in the medical field and noticed the strict regulations instilled by the national government to ensure perfect and competitive structure in services.
According to Nickels, McHugh M. ...
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