The Booming Of Chinese Online Marketing Assignment

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The Booming Of Chinese Online Marketing
Access to mobile phone has changed the Chinese marketing landscape, and this is especially as internet enabled mobile devices are common and affordable across the country. As China has a huge population of more than 1 billion, the ability to reach out to millions of potential customers’ shows that there are opportunities to be exploited. The mobile internet economy has facilitated online transactions and is a convenient option. The future of marketing will depend on how marketers are able to meet expectations of different demographic groups where there is interaction and feedback from the companies marketing products and services. The quick pay on mobile phone stimulates the development of the network market
According to Lucas, the Chinese mobile payments sector is worth $ 5.5 trillion, which is fifty times larger than that of the U.S. With Alibaba having become a publicly held company, the e-commerce Chinese giant has partnered with different mobile payment platforms. The company had partnered together with PayPal beginning in 2004, but the emergence of smaller players like Tencent means that the mobile money is more competitive (Lucas). The mobile payment solutions make it easier to conduct mobile commerce in China, and is vibrant than most counties. While in the U.S online payment linked to bank accounts, the Chinese market mobile money makes it easier for those with no bank accounts to make payments.
Solutions that optimize mobile banking, payments and integrate advertising have resulted in the growth of the Chinese online marketing. There are more mobile commerce vendors, applications and services that allow customers to shop online. This provides opportunities for online marketers to leverage the use of e-commerce platforms. Mobile marketing practices have been successful as the penetration of online marketing is now in diverse business areas. Alipay and WeChat Payment (TenPay) are the biggest players in the Chinese mobile payment market, which constituted almost three quarters of all the online payments in 2016 (Chen). While the growth in mobile payment transactions in China will be more robust in the next few years, it will only be modest in the U.S. (Chen).
The cashless trend cannot be ignored when looking at the growth of online marketing in China. Increasingly, people are spending more time using mobile device, laptops and tablets and those in professional jobs using computers. For online marketers, this is an opportunity when the divestment from traditional TV and print adverting is necessary to remain competitive. Creating marketing campaigns that are popularized across the internet ought to link the marketing activities across the various social media with online payment platforms. The speed of marketing campaigns is faster than before and able to reach wide audience with access to the internet (Chen, Zhang and Xu, 148).
Choi and Sun (148) pointed out that the popularity of Alipay as a third- party online payment system is partly because of the growth of Alibaba, the largest e-commerce company in China. The company has not only integrated online shopping with online payments, but also relies on a wide logistics network ...