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6 pages/β‰ˆ1650 words
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Style:
MLA
Subject:
Business & Marketing
Type:
Essay
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English (U.S.)
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Answer Questions. Microsoft Inc. Business & Marketing Essay

Essay Instructions:

You must answer Question 1 in a well-written four page, double spaced, 12 point font essay. You must also answer Question 2 in a well-written two page double spaced, 12 point font essay. Accordingly, you should submit a total of SIX pages. I'm told you MUST save and submit your document to Turnitin as a .doc or a .docx or a .pdf. You should also take a screen shot of your submission acknowledgement - just to be safe.

1. Choose a global company other than McDonald's, Apple, Disney, Coca Cola, Toyota, NIKE, Dell, Starbucks, Airbnb, Walmart, Google, WD-40, Lush ,TOMS nor Amazon. (To repeat.........NOT McDonald's, Apple, Disney, Coca Cola, Toyota, NIKE, Dell, Starbucks, Airbnb, Walmart, Google, WD-40, Lush, TOMS nor Amazon.) Please: A) Justify why you would consider this company to be a global company/brand; B) Describe the ownership structure; C) Describe the way this firm expanded internationally; D) Describe if the firm uses a Cost Leadership, Differentiation or a Focus strategy; and E) Describe how the company leverages its chosen strategy to gain competitive advantage in the global marketplace.
2. For the SAME FIRM YOU CHOSE ABOVE, describe the role Culture plays - both within the company (internal) as well as customer interaction (external). How have they addressed Culture to make the firm successful?

Essay Sample Content Preview:

Microsoft
Student Name
Institutional Affiliation
Microsoft
Microsoft Inc. is an American multinational technology company headquartered in Redmond, Washington. Founded in 1984 by both Bill Gates and Paul Allen, the company rose to become a leading developer of software products and personal computers. In those days, the idea of having a computer on every desk was science fiction. The co-founders had the vision to achieve what seemed like an impossibility. Eventually, Microsoft went public on March 13, 1986. One of the popular software products from the company is Microsoft Windows. Currently, Satya Nadella is the Chief Executive Officer of the company. Worldwide, Microsoft employs has 151,163 people with 89,417 of them in the U.S. alone (Microsoft Inc., 2020).
Microsoft qualifies to be a global company due to its presence in different parts of the world. On becoming a publicly-traded company in 1986, Microsoft went to become one of the most powerful and profitable companies in American history. During that time, the company earned a profit of 25 cents on every sales dollar. In 1996, Microsoft exceeded $2 billion net income for the first time. Despite the Great Recession of 2007-2009, its net income had increased to more than $14 billion in 2009. Additionally, Microsoft has employed people from different countries. Of the 151,163 individuals currently working in the company, only 89,417 of them work in America. The remaining 61,746 work outside the U.S. in the various subsidiaries of the company (Microsoft Inc., 2020). The core operations of Microsoft are distributed in different companies. Licensing, manufacturing, operations, and logistics are located in Dublin, Ireland. Manufacturing is done in Humacao, Puerto Rico, and the U.S. The licensing and operations are carried out in Reno, Nevada, and the U.S. lastly, operations and logistics are done from Singapore. As of June 30th, 2019, Microsoft had subsidiaries in 120 countries. Furthermore, Microsoft’s products are consumed worldwide. The most popular ones include the Windows operating system and the software for document family Microsoft Office. The company also offers complex server solutions, console XBOX, and tools for the Internet among other products. The company keeps on expanding its product portfolio to meet the ever-growing needs in the worldwide market. The Microsoft partner is represented by more than 7500 authorized partner companies located in different parts of the world. The presence of partners has been critical in ensuring that Microsoft products and services are consumed all over the world.
Microsoft is a publicly-traded company. According to CNN Business (2020), institutional investors hold a majority of the ownership in the company. They have 74.74% of the outstanding thoughts that they control (NASDAG, 2020). Individual stakeholders, mutual fund holders, and other institutions own 6.20%, 42.29% and 31.80% of the company respectively. The total outstanding shares in millions are 7,606. The total value of holdings in millions is $906,170. The top five owners of Microsoft and their stake are The Vanguard Group Inc. (8.03%), BlackRock Fund Advisors (4.57%), SSgA Funds Management, Inc. (4.15%), Fidelity Management & Research LLC (2.95%), and ...
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