Positioning a New Product for Success. Soap detergent

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Positioning a New Product for Success
The new product developed is a soap detergent. The brand name of the soap is SoftX Detergent. Since SoftX Detergent is a new product, it is critical to strategize how clients perceive it. The strategies provided will be critical in positioning the product in the market.
The first step is knowing the target audience. Segmentation of the market is vital since a product cannot appeal to all individuals (Birjandi, Hamid and Birjandi 20). Discovering the characteristics of the target audience is critical in strategizing how better to reach them. This entails an understanding of the demographics and styles of potential clients. In this case, the target audience will consist of homemakers, particularly mothers. These are willing to spend on household items like detergents. However, mothers tend to be selective when purchasing household products including detergents. Hence, the positioning of SoftX Detergent will be in such a way that it will be natural and unconstructive.
The second stage will entail telling the target audience about SoftX Detergent. This phase will aim to establish brand credibility. People need to trust a new product before they decide to make a purchase (Nguyen and Gizaw 10). Informing clients about the product will be done in a transparent manner. All the claims that will be made about the product will be valid. For instance, SoftX Detergent can effortlessly remove grease and oil stains in clothes. When informing clients about this characteristic, it will be something they can test and verify.
Additionally, it will be demonstrated that SoftX Detergent adds value to the clients. Before customers choose to purchase detergent, they will want to ensure that it improves their lives. The inability of clients to see the value proposition of th...