Managing Cultural Diversity

MANAGING CULTURAL DIVERSITY by Student’s Name Code + Course Name Professor’s Name University Name City, State Date Contents TOC \o "1-3" \h \z \u Managing Cultural Diversity PAGEREF _Toc965302 \h 4Background PAGEREF _Toc965303 \h 4Starbucks: Cultural Diversity PAGEREF _Toc965304 \h 5Research Purpose PAGEREF _Toc965305 \h 6Research Objectives PAGEREF _Toc965306 \h 6Research Methodology PAGEREF _Toc965307 \h 7Primary research PAGEREF _Toc965308 \h 7Secondary Data PAGEREF _Toc965309 \h 7Trustworthiness of Sources PAGEREF _Toc965310 \h 7Ethical Issues PAGEREF _Toc965311 \h 8Research Limitations PAGEREF _Toc965312 \h 8Findings PAGEREF _Toc965313 \h 8Discussion PAGEREF _Toc965314 \h 9Recommendations PAGEREF _Toc965315 \h 9 Abstract The world today has embraced globalisation than ever before with countries and organisations becoming more integrated and creating opportunities for people to grow. The global economy has seen organisations traverse national and regional borders to become multinational corporations serving across the globe to a multicultural and ethnically diverse society. Managers and business executives have continued to elicit interest and need to understand how a cross-cultural workforce influences the working environment and employee productivity. Organisational leader, managers and the human resource management (HRM) department play an essential role by ensuring that workforce diversity helps an organisation to achieve a competitive edge and not an impediment. The purpose of this research is to establish the relationship between workforce diversity and its management in the workplace. The study is concerned with understanding how the functioning of the company’s management and HR practices influence the management of cultural diversity; company initiatives employed by the company to manage diversity and the current state of diversity management in Starbucks. Research findings indicate that the initiatives of the HR and the management are critical in determining the success of diversity management strategies and policies. Managing Cultural Diversity Background The world today has embraced globalisation than ever before with countries and organisations becoming more integrated and creating opportunities for people to grow. The global economy has seen organisations traverse national and regional borders to become multinational corporations serving across the globe to a multicultural and ethnically diverse society. Consequently, organisations have put in place an increasingly culturally diverse workforce constituting a variety of ethical and cultural segments while operating in different parts of the globe. Following the global cultural diversity fueled by globalisation, managers and business executives are learning and adopting various approaches to incorporate local culture and promote cultural diversity in the organisational citizenly. Managers and business executives have continued to elicit interest and need to understand how a cross-cultural workforce influences the working environment and employee productivity. The impact of workforce diversity is critical to the success of any business in the world today. According to Kossek, Lobel and Brown (2005), workforce diversity appreciates the global culture that ...