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11 pages/β‰ˆ3025 words
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28 Sources
Style:
Harvard
Subject:
Management
Type:
Essay
Language:
English (U.S.)
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Topic:

B&M Stores in Denmark: Firm Specific Advantages

Essay Instructions:

I will upload the file and the writer will write according to the requirements. The file with assessment contains the requirements of the paper

Instructions

The assignment is to be carried out individually and independently - neither seek nor accept any advice or guidance from anyone other than the module co-ordinator or his agents. You are required to produce a typed document (in your own words). Word count for this assessment is considered to be critical. The specified word limit for this assignment is 3,000 words. An additional 10% tolerance will be allowed on top of the specified word limit. In the event of a student exceeding the specified word limit by more than 10%, a penalty will be applied. For explanation of elements which are included and excluded from the word limit, and associated penalties for exceeding the specific word limit. The total word count of the valid elements included within your final submission must be declared on page 1 of your assessment submission. Your report should apply relevant theory, models, frameworks, issues and management vocabulary and draw upon your own secondary and tertiary research. Throughout this assignment, students should demonstrate their skills, knowledge and expertise in applying sound principles. Please refer in particular to Tables 1, 2 and 3 and Appendix 1 in this document. The assignment is to be written in the format of a single report and must address the requirements of the following assignment brief. Assignment Brief This is a portfolio assignment with each student producing a single final report which incorporates appropriate responses to a series of specified tasks. Scenario for the Assignment Brief You are a consultant who has been asked by the Board of the firm* to consider engaging with a target country* in order to extend its market (IMPORTANT: see Table 1 for the 4 BS4330 Global Business Practice Coursework constrained choice which you have regarding this). Your task is to apply relevant analytical frameworks from the module content to evaluate conditions prevalent in the target country and, using the firm’s statements on its international/global business practice (this may incorporate, for example: their mission statement; codes of conduct; ethical statements; environmental standards; corporate social responsibility practices; and other salient policies) to identify any major issues or challenges which could affect the firm’s engagement (and choices of activities) with the target country. Consequently, you will then have to propose (and justify) a preferred option for engaging with the target country and consider the consequences for management. * Using Table 1, each student must select ONE option to write about. Each option comprises a FIRM and a TARGET COUNTRY [some links are given to get you started on your information gathering]. If you do not select ONE of the options this will result in the award of Grade F for your submission.

Essay Sample Content Preview:

B&M STORES IN DENMARK
By (Name)
Professor’s Name
Course
Date
B&M stores in Denmark
Firm Specific Advantages
Global expansion is a critical phenomenon based on effective analysis and specific frameworks where business extends to lucrative overseas markets (Piekkari et al., 2014, p. 35). Global expansion is critical since it provides the companies an opportunity in accessing high-quality and talented countries. It is also essential in providing adequate insight into local cultures in the new country, a practice that would ensure reliable growth and diversity (Wang et al., 2017, p. 11). Expansion in the global market is critical and based on the business management of services and services, and it considers specific principles to embrace growth and development (Nambisan, 2019). It is also based on unique marketing strategies that suitably meet the targeted country’s practices. Before the actual expansion in a specific country, it is necessary to identify the specific activities that suit the customers. The report addresses the entry of B&M stores into Denmark by addressing specific elements such as firm-specific advantages, the political economy, location advantage, global business practice, market entry and modes of operation.
There are key advantages that B&M Stores have that gives a better position to expand in the country. According to Kilian (2019), a company can successfully penetrate a country whenever it meets the expectations of the customers based on its products and services (p. 100). The company's key advantage is that it produces high-quality products (B&M Stores, 2022). Quality is a key element that determines the success of any company in the global space. With adequate quality, it is easy to overcome any emerging challenges that may jeopardize the firm's growth. Quality in the global space is essential for the company since it would allow it to penetrate the new Denmark market regardless of the consistent competition observed from other domestic companies. Besides, quality is a key advantage of the company since it would allow it to gain more trust in the new market, which is necessary for its adequate expansion in the market.
The second advantage of the company is its product differentiation strategy. B&M stores heavily focus on product differentiation strategy (Chai et al., 2021, p. 5578). The strategy is essential since it allows it to effectively penetrate the market. Product differentiation strategy is an element of global practice whereby a company considers unique features in its products to gain a higher competitive advantage (B&M Stores, 2022). The company focuses on better strategies such as groceries uniqueness which gives an adequate opportunity to penetrate the market and uses ideologies that other companies do not embrace. There is a need to focus on better strategies while exploiting new markets in a country. However, whenever a company focuses on the product differentiation strategy, it becomes easy to meet the needs of new customers in the targeted market. Therefore, it is essential to justify that customer loyalty increases with adequate consideration of the unique qualities in products.
The last advantage that the company enjoys is a st...
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