Global Communication: Introduction and Theory Analysis Essay

GLOBAL COMMUNICATION
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Global Communication
Introduction and Theory
Communication is a crucial aspect in the contemporary society. It is linked to information exchange from one medium to another. Communication is integrates people and creates a mutual understanding regardless of their locations. In other words, it is a simple way of connecting people. On the other hand, global communication refers to a process where different persons relate but information shared across cultural, political, social, economic, and geographic boundaries. Communication integrates both sender and receiver (McQuail and Windahl 2015, p.5). Therefore, globalization and global communication can be connected. It can be noted that one of the core outcomes of globalization is global communication. Global communication is a process and must also integrate different aspects to ensure significant informational development.
Global communication can be correlated to globalization since globalization is majorly concerned with an international and broader outlook. Different world ecosystems and nations come together through global communication to attain different organizational needs and growth. Therefore, some of the aspects connected by global communication include, free flow of services and information. The existence of global communication has been theorized by different researchers depending on their professionalism and understanding of the word. It has also led to the rise of significant theory, especially cultural imperialism, dependency, and modernization. The identified aspects must adequately be noted to understand the basis of global communication. Global communication is majorly dominated by western and United States (Thussu 2018, p.52). However, the theories have failed to address global communication and instead focuses more on the global picture.
Global communication can be explained based on three critical theories, world system, electronic colonization, and new world information communication order theory (NWICO). NWICO is a real case study theory established in 1970 to enhance media representation as well as decolonization. The theory was initiated to promote global communication and suppress communication. Through the help of UNESCO, NWICO promoted news flow and mass media to ensure that there was a critical emergence between different nations with common communication interests. The main aim was to enhance the free flow of information in assisting the developing world (Buchanan 2015, p.392). The real issues that NWICO addressed were majorly in correlation with unbalanced information distribution. Information distribution is not only an issue in the traditional world but has incredibly impacted most organizations. Therefore, it is essential to understand communication growth based on significant drivers such as interaction. There was an increase in the mistreatment of most analysts by limiting the opportunity to participate in some of the key events which required media attention. Therefore, through NWICO, most journalists' voices started to be heard on the global spectrum.
Theoretically, colonialization theory can also be applied to integrate different aspects of global communicat...