Multi-platform Communication

MULTI-PLATFORM COMMUNICATION
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Table of Contents TOC \o "1-3" \h \z \u 
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Executive Summary  PAGEREF _Toc534892709 \h
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Introduction  PAGEREF _Toc534892710 \h
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Company’s Background  PAGEREF _Toc534892711 \h
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Overall Information  PAGEREF _Toc534892712 \h
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Audience  PAGEREF _Toc534892713 \h
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Communication Channels Used in Edison’s  PAGEREF _Toc534892714 \h
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Recommendations  PAGEREF _Toc534892715 \h
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Facebook  PAGEREF _Toc534892716 \h
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Instagram  PAGEREF _Toc534892717 \h
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Website  PAGEREF _Toc534892718 \h
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Frequency of Posting  PAGEREF _Toc534892719 \h
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Limitations of Digital Communication Channel  PAGEREF _Toc534892720 \h
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Conclusion  PAGEREF _Toc534892721 \h
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References  PAGEREF _Toc534892722 \h
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Executive Summary
The current report presents some of the suggested multichannel communication strategies to improve the promotion of Edison’s brand among the consumers of all ages. Some of the suggested improvements include increased frequency of posting contents on social media platforms such as Facebook and Instagram as well as improvement of the quality of the content and production. Further, the report suggests that improving a unique persona will benefit the company a lot. While the business persona already exists for firm’s online presentation, it is not effective as it should be and thus has a room for improvement. The report also proposes that Edison’s create an official website to conduct some of its operations from there. The current web link present on Google directs the user to their Facebook page, which has not been effective in presenting all the important information for new customers and a group of customers who prefer using websites rather than social media. Therefore, a website summarizing all necessary information should be created.
Multi-Platform Communication
Introduction
In the modern generation, particularly in the business sector, communication methods have changed, and every company is striving to employ the ones that will match the needs of their customers (Maurer and Wiegmann 2011, p. 486). There is no doubt that marketing strategies have changed and the communication channels used a decade ago are no longer considered paramount. New forms of communication channels such as social media, emailing, and websites among others have emerged. In the past, business solely depended on broadcast or mass media to convey information to their target customers. Such trends have changed, and companies in addition to broadcasting channels are using digital communication channels, including social ...