Virtual Influencers Are Taking Over Social Media Essay Sample

VIRTUAL INFLUENCERS
Students Name
Course
Professor’s Name
Institution
City
Date
Over the recent past, virtual influencers have been the focal point for most digital marketing strategies. The appetite for digital spokespeople is accelerating, making the marketing landscape grow at a tremendous pace. Virtual influencers are prevalent in digital media platforms such as YouTube and Instagram and constantly publicising different companiesCITATION Ben20 \l 2057 ' brands (Robinson, 2020). The dominance of virtual influencers in media platforms can be attributed to the fact that influencer marketing is cost-effective and is affordable to all companies to promote their brands. Virtue influencers have proved to work best in creating brand awareness, which has outdone real social media influencers.
Virtual influencers have impacted company brands in several ways. For instance, they have built an indispensable social trust on different brands advertised. Bearing in mind that social media platforms have a vast number of followers, advertisement of a companies’ brand reaches many pe...