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Harvard
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Business & Marketing
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Topic:

The City and State where it is located The Date: PAYPAL CASE STUDY

Essay Instructions:

Pick one of the following case studies
From Jessica Livingston’s Founders at Work: Stories of Startups' Early Days.
1. Max Levchin, Paypal
2.Evan Williams Blogger
3.Steve Perlman, WebTV
4.Joshua Schachter, del.icio.us
5.David Heinemeier Hansson, 37 signals Stephen Kaufer, TripAdvisor
6.Blake Ross, Firefox
Analyse the interview with reference to The Founder’s Dilemmas
• Identify at least 3 dilemmas. Provide a short description of the dilemma in the context of the case.
• How did the Founders respond to the dilemma? How did their decisions impact the company and their own position in the company in the long-term?
• How could they have circumvented the dilemma? Based on current research literature, what could have been alternative courses of action or strategy they could have employed to achieve optimal outcomes?
Analysing The Founder’s dilemmas
• We suggest you cover 3-5 dilemmas. Analyse dilemmas in detail. Show us why they occurred, what their impact was on the business and what could have been an alternative course of action
• “There are no dilemmas in the case study I picked...” We’ve provided a list of recommended case studies you can chose from. You may want to read a few or all of them to decided which one is best suited for analysis.
• When you read through the case study, look for issues around co-founders, investors, hiring, etc ...
• Focus on Founder Dilemmas, NOT on the business challenges. The assignment is to analyse entrepreneurial decision-making, NOT to evaluate business or product strategy. You don’t need to elaborate on business challenges experienced around marketing, software development, etc.
• When you have identified a dilemma, analyse why this dilemma occurred and what options where available to the founder. What could have been an alternative course of action? Could they have circumvented the dilemma? If, based on your analysis, “they did everything right”, then show us how with reference to current research literature.
• Show us your ability to critically analyse the case to achieve the highest marks.
• When analysing founder decisions, you don’t need to just look at what went wrong, but equally you should examine what the founders did right - with reference to the literature. Explain how decision align or don’t align with theory.
• Do additional research, go beyond Wasserman and Livingston. For a high mark, we would like to see that you have done additional research around your chosen case company, but even more importantly, that you have consulted wider academic literature on entrepreneurship and entrepreneurial decision-making

Essay Sample Content Preview:

PAYPAL CASE STUDY
by (Name)
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University)
The City and State where it is located The Date
PAYPAL CASE STUDY
If you've ever worked in the technology sector, or even if you're familiar with it, you've undoubtedly met founders who have founded and expanded many startups. A firm's CEO must develop a fantastic business plan, elicit investment from prominent industry leaders, collect early rounds of funds, and use that cash to support their business strategy in the marketplace. The startup founder's goal is to transform the industry with a unique business model. They would like to seize control of the economy. But it isn't going to happen immediately for startups. They necessitate original investment, which would not yield instant returns. For the last 30 years, researchers have been studying the rise and development of digitally-driven market models. (De 2020) Any aspiring entrepreneur aspires to be the next Bill Gates, Phil Knight, or Anita Roddick, who formed big companies and led them for decades. However, various startup founders face various issues; in this paper, I will look at the dilemmas that faced PayPal.
Max Levchin has a history of foreseeing money and finance's potential, most famously when he coauthored PayPal in 1998 when credit card firms dominated the transactions industry. Inconsistencies, bugs, and other problems with newer systems cause irritation, which often leads to total rejection of new payment mechanisms, according to purchasing preferences and the existence of bonus programs. (Krol 2016) PayPal has more profiles than Discover and American Express, respectively, with over 100 million subscribers. PayPal has rapidly evolved to become the standard measure for online payments since its introduction in 1998, and it is increasingly spreading into new nations, territories, and economies. PayPal provides various payment methods, but it's not entirely straightforward which one is better for a particular website. (Williams 2007) PayPal has bought businesses that serve various financial exchange segments, digital money transfer, and transactions industries all through the lifespan. As the businesses were acquired, each of these purchases carried with them technological advancements and new features integrated into the PayPal network.
FOUNDERS DILEMMA
Before settling on PayPal as a browser billing system, the company experimented with various concepts involving cryptography tools and services for sending money via PDAs. Online merchants, especially eBay sellers, flocked to the app, preferring it to conventional payment methods. PayPal made headlines in early 2002 and was purchased by eBay for $1.5 billion throughout that year. PayPal was established during the Dotcom Boom, but it was far from a Bubble business. Its popularity was a direct result of the people who created it being intelligent.
LACK OF A CEO
Their characteristics predict the degree to which CEOs pursue strategic input from other managers. CEOs are often advised to seek outside input to increase corporate efficiency, find innovative development opportunities, and enhance strategic decision-making. (Vestal & Guidice 2019) I was considering forming a compa...
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