Patagonia CSR

PATAGONIA CSR
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Patagonia CSR
Mapping the Situation
Company Background
Patagonia is one of the American companies linked to various CSR aspects. The company produces high-quality garments by considering customer preferences and demands. It has focused on a strong environmental stance that ensures that it retains and satisfies the customers. The company focuses on different initiatives such as product life cycle to assure a significant reputation and growth. Chouinard started Patagonia through mountain climbing in 1957, and the management established the first store in 1973 (Eich, 2021). It is known for its different philanthropic actions and commitment to saving the environment. The company's management stresses that the core actions that determine the company's success is high-quality resources, which result in better outcomes. The two key raw materials that the company considers in most of its operations are wool and down. The down used comes from different geese, thus leading to high-quality products. On the other hand, the major source of wool is Australia which provides high-quality wool at better prices. There are different wool and down principles that the company considers, thus determining the quality of the products that it produces.
Patagonia is driven by its current goals, focusing on productivity and promoting effective corporate social responsibility actions to its stakeholders. It also aims at minimizing different ecological experiences by embracing specific business models and favorable actions (Eich, 2021). Patagonia also aims at increasing natural capital and productivity. One of the aspects that guide the company is its value proposition which promotes sustainability. Sustainability is also the key differentiation that the company considers. Its differentiation strategy allows it to narrow its customers, thus paying premium prices to escalate its growth. Quality, environmental impact, and innovation also allow the company to charge a medium size compared to its competitors leading to a higher competitive advantage. The paper analyzes Patagonia's CSR strategies and recommends the right actions necessary for its growth and sustainability.
CSR Issue
The CSR issue under the study is linked to its environmental sustainability position. Due to the production of dying shirts, the company produces a byproduct that is a key threat to the environment and sustainability (Eich, 2021). Regardless of its attempt to reduce harm, it is still a key CSR issue since it impacts different stakeholders. Therefore, the key discussion is majorly based on the CSR, environment, and marketplace. According to Vishwanathan et al. (2020), a company should be socially responsible and meet different expectations of the stakeholders to whom environmental issues may impact. Generally, Patagonia is known for robust social-responsibility programs and initiatives that effectively sustain the stakeholders, such as communities and workers. CSR is based on four major categories, including economic, ethical, philanthropic, and environmental. A business is deemed successful whenever it considers all the elements. Despite its role in promoting CSR, the company does not successfully consider ...