8 pages/≈2200 words
Business & Marketing
PALLASADES SHOPPING CENTRE: A PROMOTIOANAL ASSESSMENT (Essay Sample)
This essay should completed in the form of a report and also there is a file have an information that provide for this report in the attachments. About Section A.1, please complete the character profile assessment sheet and put it into appendices. In addition, the sheet of section A.1 is not necessary through the survey that you need analysis by yourself (There is an example in the attachment). p.s Please follow the assignment remit of business enterprise students. source..
PALLASADES SHOPPING CENTRE: A PROMOTIOANAL ASSESSMENT
TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc319621110" Target Market Profile PAGEREF _Toc319621110 \h 3
HYPERLINK \l "_Toc319621111" Product Differential PAGEREF _Toc319621111 \h 3
HYPERLINK \l "_Toc319621112" ATL PAGEREF _Toc319621112 \h 3
HYPERLINK \l "_Toc319621113" Newspaper PAGEREF _Toc319621113 \h 4
HYPERLINK \l "_Toc319621114" Television PAGEREF _Toc319621114 \h 5
HYPERLINK \l "_Toc319621115" BTL PAGEREF _Toc319621115 \h 5
HYPERLINK \l "_Toc319621116" Website PAGEREF _Toc319621116 \h 6
HYPERLINK \l "_Toc319621117" Leaflets PAGEREF _Toc319621117 \h 6
HYPERLINK \l "_Toc319621118" Design Analysis PAGEREF _Toc319621118 \h 7
HYPERLINK \l "_Toc319621119" Format PAGEREF _Toc319621119 \h 7
HYPERLINK \l "_Toc319621120" Layout PAGEREF _Toc319621120 \h 8
HYPERLINK \l "_Toc319621121" Visuals PAGEREF _Toc319621121 \h 8
HYPERLINK \l "_Toc319621122" Color PAGEREF _Toc319621122 \h 9
HYPERLINK \l "_Toc319621123" Typography PAGEREF _Toc319621123 \h 9
HYPERLINK \l "_Toc319621124" References PAGEREF _Toc319621124 \h 10
TARGET MARKET PROFILE
Based on the demography, age and sex, the customers of Pallasades Shopping Centre can be classified into five major sections including boys from age 15 to 23, girls from age 15 to 23, men from 23 to above, women from 23 to 35 and women from 35 to above.
The first two sections have limited access to money, although very interested in purchasing. The men group has sufficient ability to buy anything they want, but not interested in buying things except for what actually want. Both of the female groups are the main target as they are not only the main customer of different fashion accessories and lifestyle stuffs but also they buy daily household things and appliances.
As a modern and complete shopping centre, Pallasades Shopping Centre has numerous stores, covering almost every type of products that the customers may look for. The major product categories include cards, gifts, books, home accessories, electronics, music, mobile, jeweler, and fashion for both men and ladies, footwear, health & beauty, sports, outdoor, food outlets, departmental stores and services. Products from some of the most renowned brands in each category are available in the stores as well as local items. Starting from very low price, a customer can move up to an expensive accessory according to his or her budget and preference.
In discussing Above the Line (ATL) marketing possibilities for Pallasades Shopping Centre, we can consider newspaper and television. The main reason for selecting these two is they have been the most popular and...
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