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3 pages/≈825 words
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Harvard
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Topic:

Megatrends and Drivers: Aristocrat Leisure Limited’s Business Strategies

Essay Instructions:

the paper structure should be introduction, body, conclusion.
This essay will combine the last 2 orders paper's ideas to write this paper. And you have to select one of the megatrends and drivers on week 1 slides and also consider the drivers and how they intersect on this megatrends and business.
You will need to select a business you are interested in, not a government department. Once the organisation is selected you will need to demonstrate that you can apply:
1. Megatrend and drivers to this business considering their strategy
2. Identify a particular business/organisation
3. Examine the impact strategically for this business i.e. how will they need to consider the megatrend and drivers to prepare for the NBT ( you are not talking about NBT， NBT= Not big things)
4. Demonstrate you understand trend analysis and strategic impact.
This business must as people have known if you select an Australian company would really close to my situation. And my major is supply chain management. If you select a relative industry or company, It will really interesting, but this is not compulsory, you can choose any company, this just suggestion. And I will upload 5 pictures and 4 slides for this paper needed.
You have to use academic resources as references, do not use any website and Wikipedia. Harvard Style as this paper reference.

Essay Sample Content Preview:

ARISTROCRAT LEISURE: MEGATRENDS AND DRIVERS
Your Name:
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Professor’s Name:
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Introduction to Aristocrat Leisure Limited
Aristocrat Leisure Limited (ALL) focuses on the gambling industry. It is a public company located in Australia, with its head office in North Ryde, New South Wales, that competes locally and internationally. The company has established its roots in more than 90 countries, making it one of the prime manufacturers of slot machines worldwide. It obtains its revenues from its land-based and digital businesses. The land-based businesses include the Aristocrat Class III and Video Gaming Technologies (VGT) Class II. On the other hand, digital businesses include Big Fish Games, Plarium, and Product Madness CITATION IBInd \l 13321 (IBIS World, n.d.).
Strategy
Megatrend: Technological Breakthrough
ALL expands its reach using various strategies, including the elaboration of the megatrends and drivers. One of these is the company’s megatrend is the path to technological advancement, where the company focused on the current trends in technology to cater to the consumer’s demands.
Since technology is rapidly improving nowadays, gaming companies need to level-up their technological innovations to transform the business model. ALL continuously focuses on its technological advancements by employing an excellent research and development team to provide new gaming software or develop new gaming machines.
Drivers: Digitization and the Next-Generation Workforce
ALL reached its position technological advancements by enhancing data collection and analysis via crowdsourcing, recruiting talented staff, training the new generation of employees annually, and developing their current technology.
Digitization
The company started the reforms in its system in August 2009, emphasizing their four principal themes, which are as follows: 1) Constructing excellent games and systems, 2) Improving technology and shifting to a player-led outlook, and 3) Building a world-class organization. The countless efforts resulted in the establishment of an international market. ALL invested in data collection that deliberate on the interpretation of consumer insights, player attitudes, and market trends. Notably, research teams were deployed to the United States and Japan. After extensive research, ALL developed a cutting-edge technology to cater to the needs of the consumers. Moreover, the company emphasized its proficiency in product development by enhancing its development centers, notably the Indian Development Center, which became fully operational in February 2010. This branch improved its overall programming capacity by more than 50% in the said year by optimizing the supply chain processes and improving the flexibility and quality of the standard systems and creative studios CITATION Sim10 \l 13321 (Odell, 2010).
Next-Generation Workforce
Apart from research and technolo...
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