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Harvard
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Business & Marketing
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English (U.S.)
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ASSESSMENT ON JPMORGAN CHASE GLOBAL STRATEGY (Business & Marketing Essay)

Essay Instructions:

Question：You are a consultant working for the international banking group at Deloitte. Your firm has been approached by a top 10 international bank (your choice from the latest top 20 rankings in the Topic 1 note or from other sources) to undertake an assessment on its global strategy. You need to produce a report outlining the bank’s overall performance as a whole and the importance of its global income stream for the past five years. Importantly, you have been asked by the senior management team of that bank to identify one or two key areas of challenges (risks), and potential opportunities that it has been facing in their global market strategies and/or will face in the near future that will likely affect its performance in the near term. More importantly, you are required to propose strategies to minimise those risks and at the same time, take advantage of the emerging opportunities in the global market.
You are required to write a 1200 report (excluding a cover page, an executive summary, a list of references, and appendices containing tables and figures)
which addresses the following questions.
(a) Which of the top 10 banks have you chosen for your research and why? (5 marks)
(b)
What has been the broad globalisation/global strategies of the bank? You should explain the range of services it provides in the global market and its chosen form of the organisational structure of global operation (i.e. branches vs. subsidiaries vs joint ventures, etc.). (20 marks)
(c) What are the challenges the bank has been facing (will face) in the global market? Are these opportunities limited to a certain region of the world or a group of countries (or a single country) or limited to specific segments of the market (e.g. investment banking activities or commercial banking activities). Do you think these challenges have been identified and managed effectively by the bank? (25 marks)
(d)
What are the emerging opportunities for the bank in the global market? Are these opportunities limited to a certain region of the world or a group of countries (or a single country) or limited to specific segments of the market (e.g. investment banking activities or commercial banking activities). How is the bank placed to benefit from these opportunities? (25 marks)
(e) What broad and specific strategies would you propose that the bank adopt in order to effectively manage the challenges identified in (c) and to exploit the opportunities identified in (d)? (25 marks)

Essay Sample Content Preview:

ASSESSMENT ON JPMORGAN CHASE GLOBAL STRATEGY
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Executive Summary
The performance of an organization in the global market depends on the company’s global strategy. A strong global strategy promotes successful performance. This report assesses the global strategy of JPMorgan Chase and provides strategies that can be applied by the bank to mitigate risks. It also suggests how the bank can remain competitive in the global market by building on opportunities. The bank will experience high credit losses due to the Covid-19 pandemic but can utilise this opportunity to fully digitise its services. To manage credit losses, the bank will need stringent monitoring measures and policies. It will also need to identify current and emerging digital financial tools.
Assessment on JPMorgan Chase Global Strategy
Introduction
The success of any business in the global market is dependent on the company’s global strategy. Many businesses have been internationalising, thanks to globalisation and other developments in recent years. However, not all firms that have gone global can maintain their shares in the global market. This report provides an assessment of the global strategy of one of the international banks and provides strategies that can be applied by the bank to mitigate risks and remain competitive in the global market.
Question One
For this report, I chose JPMorgan Chase. JPMorgan Chase is an American global financial services firm. It is one of the largest banks in the US and has been operational for over 200 years (JPMorgan Chase, n.d.). This bank is an ideal choice for the assessment due to its longevity in the industry. Despite the complex nature of the global market, JPMorgan Chase has been a successful firm for most years and continues to offer great financial services to its clients. This success mostly lies in its global strategy, which is the focus of this report.
Question Two
To identify JPMorgan Chase’s global strategies, a Client-Arena-Products (CAP) model analysis will be conducted.
* Client
JPMorgan Chase offers its services to governments, institutional clients, corporations, and individual clients (JPMorgan Chase, n.d.).
* Arena
JPMorgan Chase’s market is in different geographical locations (over 60 countries). Therefore, JPMorgan Chase’s arena is international markets.
* Products/Services Offered
Some of the key products or solutions offered by JPMorgan Chase include investment and commercial banking, securities services, asset management, private banking, and financial services for consumers (JPMorgan Chase, n.d.).
JPMorgan Chase has built franchises that offer services to different clients. Its consumer and community banking services are offered to US citizens while its investment banking services are offered to Fortune 500 companies and other similar businesses globally (JPMorgan Chase, 2020). Asset management services are offered to a global clientele including central banks, pension funds, and individual wealthy clients.
Based on this information, JPMorgan Chase serves clients in three segments of domestic retail, wholesale, and government clients. It also serves an international m...
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