International Business Strategy of Daimler Ag Firm

DAIMLER COUNTRY-SPECIFIC ADVANTAGES AND FIRM-SPECIFIC ADVANTAGES
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Daimler CSAs and FSAs
Daimler AG is known all over the globe for its prosperity in the production of automobiles. Additionally, Daimler AG, based in Germany, has upheld high levels of agility, ensured customer and market proximity, and nurtured innovative and capital strengths. Daimler has expanded into three other legally independent companies: Daimler Truck AG, Mercedes-Benz AG, and Daimler mobility AG (Daimler AG, 2021). As the main branch, Daimler AG reinforces market and consumer orientation, instills entrepreneurial freedom, and draws new strategies to maximize new growth and earning potentials. The industry's international strategy is to build great and fascinating vehicles to meet different customer preferences. Furthermore, Daimler AG aims to take on most dilemmas facing the industry, such as protecting the environment and setting undisputable standards for sustainable mobility.
Daimler AG has enormous firm-specific advantages that have helped the company to the top. Firstly, Daimler AG has an enabling culture that offers entrepreneurial freedom. For instance, the industry harbors a culture of creativity and trust. By so doing, employees have the opportunity to air their views, exercise their strengths, and put forward their best ideas freely. Through this creativity, ideas quickly reach the top; thereby, enabling personal development opportunities and entrepreneurial freedom.
Secondly, Daimler AG has embraced artificial intelligence from products to production to even sales and marketing. The company has realized that large quantities of data made available by the internet can be leveraged to better its customers and employees. For example, AI can utilize data to make smart voice assistants available to the customers, autonomous vehicles for the compa...