Incentive Travel in China's Tourism Industry

BUSINESS TOURISM AND EVENTS
INCENTIVE TRAVEL IN CHINA’S TOURISM INDUSTRY
Student Number: 20011763
Module Leader: Adrienn Sandor
6BUS1218 Business Tourism & Events
Word Count: 1986
Summary
The incentive travel in the tourism industry has been one of the biggest contributors to China's domestic economy since the market reforms of the early 1980s. Since then, the country has recorded marked increases in tourism revenues until late 2019, when COVID-19 struck. China's tourism industry is yet to reach 2019 levels, although the resumption of economic activity globally is expected to boost both tourist numbers and revenues generated. This report will discuss the tourism industry in China by first providing an overview of market size and a brief historical overview. It will then analyze the current state of China's tourism industry. Afterward, the report will analyze the significant tourism industry trends in the country, including a discussion of the impact of COVID-19. This section will be followed by a stakeholder analysis of the tourism industry in China as well as a discussion of the economic impact of the sector on the country’s economy. Moreover, the report will also provide recommendations for future development and investment opportunities.
Table of Contents
Definitions of The Sector, Overview of Market Size, Brief Historical Overview…..…..….…..4
Analysis of The Current State of The Chosen Sector…………………….…….……………….5
Analysis of Industry Trends……………………………………………………………………..6
Stakeholder Analysis…………………………………………………………………………….8
Economic Impact of The Tourism Industry………………………………...……………………9
Recommendations; Future Development and……..……………………………………………...9
Conclusions……………………………………………………………,………………………..10
References…………………………………………………………………………………….....11
Definitions of The Sector, Overview of Market Size, Brief Historical Overview
Incentive travel refers to trips intended to motivate, engage, and recompense business associates or staff. This essay will d...