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7 pages/β‰ˆ1925 words
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Harvard
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Business & Marketing
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English (U.S.)
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Topic:

Digital Economy Report: Apple Inc.’s E-Supply Activities and Digital Economy Operations

Essay Instructions:

Company: Apple Inc
Minimum 12 academic resources
Assessment Criteria Learning Outcomes: Knowledge and Understanding tested in this assignment:Examine the range of digital economy solutions appropriate to an organisation’s strategic objectivesSummarise how the digital economy has developed and consider how it will continue to develop in futureEvaluate the strengths and weaknesses of online communications

Learning Outcomes: Skills and Attributes tested in this assignment:Communicate effectively developments in the digital economy and strategies to enable organisations to respond to it.Write a business report that examines the opportunity for strategic improvements in current business practice

Feedback /Marking criteria for this AssignmentPerformance will be assessed using HBS Grading Criteria and Mark scheme. Guidance for improvement will be given in writing on the Assessment Feedback Form or on the StudyNet Feedback Form within 4 weeks of submission. For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches 40 for levels 4, 5 and 6 or 50 for level 7 (PG).  If a submission is more than 5 working days after the published deadline, a grade of zero will be awarded.Where the numeric grade awarded for the assessment is less than 40 for level 4, 5 and 6, or 50 for level 7, no lateness penalty will be applied.
Detailed Brief for Individual/Group Assessment

Assignment Title: Organisation’s e-supply chain, issues with digital activities, future digital strategy and trends in the sector.Description of the assignment: 
This assignment requires you to use (ideally) the same Multi-National Corporation (MNC) [ i.e. an organisation that operates in its country of origin and also has a branch abroad) from the first assignment to write a report on their e-supply chain operations  and the impact of digital activities in the supply chain. You are required to also identify general issues with digital activities in terms of risks associated with hacking, data protection and the like in the sector and provide examples of issues from your organisation or others in the sector to highlight the issues organisations need to consider when developing and using digital activities. The future digital trends for the organisation and sector should be explored with recommendations being made on how the organisation could develop its future digital trends. Using secondary sources e.g., academic texts and journals available via the online library in StudyNet as well as reliable websites, news items, articles, develop a report  covering the content above. None of the MNCs covered in tutorials i.e Amazon, Uber, M&S can be used as your organisation as these have been covered in class.
You will need to complete the following tasks for this assignment:
1. A brief introduction to the organisation and its digital activities.  2. Research into the background of the organisation and its current e-supply chain digital activities and provided a detailed review of this.3. Discuss the issues associated with organisations within the digital economy landscape. focussing on the possible impact of these issues (no definitions and different parts of GDPR for example). Consider fraud, GDPR and hacking as a minimum.4. Provide examples of the above issues that your organisation may have faced/are facing. Alternatively, provide examples from other organisations in the sector or similar sectors to highlight the issues and impact these can have on organisations. Consider other issues associated with the digital economy.5. The future digital trends for the chosen organisation/ sector should be explored with recommendations being provided for the organisation/sector. For future developments, you may consider application of digital technologies such as AI, augmented technology, virtual reality to improve operational processes such as supply chain, customer relationship management and marketing.  How future digital trends could provide business intelligence could also be considered here.6. Referencing: in-text citation should be included within the body of the report with the full reference list being at the end of the report.7. Please submit/upload your report as a PDF file. 8. HBS report writing format should be followe and your title page does not need your name on it as it will be anonymously marked9. CW2 will be marked out of 100 and is worth 40% of the overall marks for this module.10. Use the marking scheme below to support your preparation and delivery of your report.

Important : Take care to write in your own words and not cut-and-paste from module materials or from the organisation’s materials.
Mark scheme:e.g. WeightingPresentation and structure – follows report structure and keeps to the word count of 1750 +-10%. Report with a title page, a table of contents with numbered headings, page numbers and other report attributes such as 1.5 line spacing as indicated in the report writing guide in CASE – click here to go to CASE. High marks will be awarded for presentation & report structure, with numbered sections, list of contents/figures, labelling of figures/ charts/ tables.Articulate & fluent academic writing style with ideas cross referenced. No grammatical / spelling errors. 10Harvard referencing - Follows Harvard style for in-text citation and reference list at the end of the report.  Use of a minimum of 12 different reliable and academically robust sources related to the subject area – Click here for Harvard reference guide on CASE. Please make sure you use academic sources (Books, industry publications and Journal article for your academic write-ups and ensure you paraphrase to make your words your own. Work will be put through Turnitin and submissions with similarity index over 15% - 20% will be investigated for plagiarism and marks could be deducted or the work could be referred to the academic misconduct team. Case video on Plagiarism.High marks will be awarded for the selection of quality sources, well beyond core & recommended resources. Outstanding standard of referencing within text & consistent use of Harvard referencing system. Accuracy of in-text references & full details shown in Reference list. 10Knowledge and Understanding – The organisation’s e-supply chain has been explored and the impact of their digital activities analysed (excluding ones used as case studies in the module such as Amazon and Uber) High marks will be awarded for the demonstration of outstanding exploration of topic showing outstanding knowledge & understanding through thorough & appropriate research. Impressive choice and range of appropriate content. 25Discuss the issues associated with organisations within the digital economy landscape. focussing on the possible impact of these issues (no definitions and different parts of GDPR for example). Consider fraud, GDPR and hacking as a minimum.Provide examples of the above issues and that your organisation may have faced/are facing. Alternatively, provide examples from other organisations in the sector or similar sectors to highlight the issues and impact these can have on organisations. Other issues linked to the digital economy should be considered.High marks will be awarded for outstanding business insight & application.  Outstanding integration of literature/data/ into work.  Very impressive breadth and depth of investigation and content. 25The future digital activities for the chosen organisation/ sector should be explored with recommendations being provided for the organisation/sector. For future developments, you may consider application of digital technologies such as AI, augmented technology, virtual reality to improve operational processes such as supply chain, customer relationship management and marketing.  How future digital activities could provide business intelligence could also be considered here.High marks will be awarded for an outstanding level of discussion/analysis/ critical evaluation. Highly developed/ focused work covering all asked for the brief.  30Total 100

Essay Sample Content Preview:

Digital Economy Report: Apple Inc.’s E-Supply Activities and Digital Economy Operations
Student’s Name
Institutional Affiliation
Course Title
Instructors Name
Due DateDigital Economy Report: Apple Inc.’s E-Supply Activities and Digital Economy Operations
Introduction
The e-supply chain operations of a company, as Abdirad and Krishnan (2022) explain, refer to digital technology usage in managing and streamlining the flow of goods and services from the supplier to the customer. This involves using electronic systems, like online ordering platforms, inventory management software, and automated logistics processes, to optimize the supply chain and reduce costs (Abdirad & Krishnan 2022). From sourcing raw materials to delivering finished products to customers, Apple’s e-supply chain relies heavily on digital technologies to ensure speed, accuracy, and flexibility. It uses real-time tracking of inventory levels, automated forecasting and planning, and predictive analytics to identify potential supply chain disruptions (Clarke & Boersma 2017). This report analyzes these activities’ impact on Apple’s e-supply chain operations and their contribution to its success in the highly competitive technology market.
Review of Apple’s E-Supply Chain Digital Activities
Apple maintains its position as a leading technology company due to its innovative and customer-centric approach. Its focus on experience, design, and premium pricing made the company the most valuable worldwide (Denning 2021, pp. 9-13). However, its customer-centric ideology involves other aspects like efficient supply chain operations, which streamline operations and ensure world-class experiences. Apple’s e-supply chain digital activities focus on improving its supply chain management, reducing costs, and enhancing customer experience (Basu 2023). Basu (2023) highlighted that the company uses a complex stakeholder network to ensure its products reach the market as expected. Apple’s e-supply chain relies heavily on technology, using various software platforms like SAP Ariba and Oracle Transportation Management (OTM) to manage its operations (Basu 2023).
Apple uses SAP Ariba – a cloud-based platform – as its primary end-to-end procurement platform (Zutshi & Grilo 2019). Exhibit 1 below illustrates SAP Ariba’s use by industry, showing IT and services firms as its biggest consumers and illuminating Apple’s choice of platform (Enlyft n.d.). It streamlines and automates the procurement process, ensuring Apple efficiently sources raw materials, components, and services. According to Zutshi and Grilo (2019), some automated procurement processes include requests for proposals (RFPs), purchase orders, and invoicing. It also streamlines supplier relationship management, supplier performance tracking, and compliance with procurement policies. SAP Ariba also provides real-time visibility into the procurement process, allowing monitoring and improvement (Zutshi & Grilo 2019). By leveraging SAP Ariba, Apple optimizes its procurement operations, reduces costs, and improves overall supply chain efficiency.
Exhibit 1: SAP Ariba use across industries (Enlyft n.d.)
Apple also us...
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