ALA203 Instructions for Assignment 2: Integrated Communication Plan

Shoez ™ Marketing Communication Plan
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Executive Summary
Shoez ™ has a set plan for the uttermost effectiveness to marketing the product to its absolute target audience and ensuring the shoes competitive market has a place for our product. The Shoez Company prides itself in being a responsible and ethical manufacturer to ensure customer satisfaction when purchasing the products that are made for every need and want. This is possible with the introduction of a new sneaker to the market that is competitively affordable and beneficial to the shoe market in multiple dimensions. The product is resourcefully made from the best manufactures in the shoe industry. This report outlines the benefits and weaknesses of both Shoez and its competitors. Giving the leading edge on the best course of action for the best possibility to allowing Shoez to become one of the best leading shoes to be sold.
Shoez Company is a new enterprise that is going to rival the top competitors of the business all the way from Nike to Hush Puppy. The quality of the products made is on the uttermost level of expertise. That follows the external and internal analysis of the situation that is going to be evaluated by this marketing communication plan. The plan outlines the resources, benefits and challenges that are going to be faced whilst prioritising the objectives that the client is wanting from the plan.
We will do an in-depth research on multiple customers that acknowledges their needs and wants. The company has promotional backing and athlete support to allow for our product to be pushed to its consumers well. It has a dedicated research desk on competitors and multiple research ideas on how stores and shoes are being sold, manufactured and successful.
This communication plan shows the objectives that we want to be achieved and the effects of the position that the company is in. The Shoez Company has a strong objective and positioning statement that allow for the marketing plan that enforces the uttermost possibility to ensure successful goals of meeting the client’s needs.
Table of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc27099145 \h 4Situation analysis PAGEREF _Toc27099146 \h 5 Marketing Mix Analysis…………………………………………………………………….5 External Analysis…………………………………………………………………………...7 Environmental Analysis…………………………………………………………………..15 SWOT Analysis …………………………………………………………………………..16Objectives …………………&...