Material Culture: Artworks and Consumption and Fashion in Diverse Cultures

Study of Material Culture the Wider Cultural Worlds
Student's Name
Course Name
Course Number
Date
Study of Material Culture the Wider Cultural Worlds
Introduction
Material culture has resurfaced as a significant concern for anthropologists, but the emphasis is on the personal and cultural implications of goods this time. Personal details are produced through the procurement of products, which help to apprehend cultural content in unique experiences. Furthermore, it has been suggested that the research of consumerism and spin-offs represents a profound shift in anthropology and that it may soon replace kinship as the discipline's foundation. This paper seeks to underscore how material culture helps comprehend the world's diverse cultures. The paper will integrate the artworks and consumption and fashion across different cultures. 
Consumption and Fashion
Clothing is one of the primary characteristics that distinguish humans from animals. After the second-to-last ice age, humans started wearing a dress more than 17,000 decades ago. The ancient creation of the weaving machine revolutionized the way fabrics were made and, as a result, how the garments were constructed; they went from being tailored to be manufactured in mass (Jackson, 2004). Individuals can now dress in various ways based on the season, the event, the location, and their culture.
Individuals worldwide can make diverse decisions based on their personal preferences. Consumers purchase products with that they are accustomed to and at ease. The natural things that drive them to make choices specifically while making decisions determine a person's inclinations and comfort level (Crewe, 1998). The culture wherein an individual was reared significantly impacts their dress preferences. In the previous decade, the apparel industry has transitioned from aggressive marketing to mass personalization, causing a significant shift in the international business landscape.
In an economy where severe competition exists to discover who can please their clients the best, distinguished products focused on particular parts have become a crucial marketing approach. Because resources were few in the past, most clothing purchases were likely planned (Souiden et al., 2011). Nevertheless, it appears that a significant proportion of people are purchasing clothing on the spur of the moment. The garment sector is facing a new threat.
For several years, customer brand choices and loyalty have preoccupied the thoughts of customer behavior researchers. There are so many elements that influence this procedure, but culture, represented in the principles and morals that society promotes, is the most powerful without question (Mort, 2013). Due to its formation in the values on which customers concentrate, culture impacts their purchasing behavior. Attempt to reform values are futile since values are eternal. As a result, marketers nearly always aim to swim with rather than against the currents of society (Iran et al., 2019). Each culture has a set of ideas passed down to its members.
The self-congruity notion, under which a customer's behavior is determined mainly by contrasting an individual's self-perception with an item's corporate identity, is among the most freq...