Proposal for Increasing Funding

Internet-related Marketing
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The heart of any business in the modern world lies in its aggressiveness in internet-related marketing; most aspects of a business depend on successful marketing. Internet marketing refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via electronic commerce, affiliate marketing websites, promotional or informative websites and online advertising on search engines. Without aggressive marketing, sales that the resort enjoys will crash and with time face closure, for the ‘small’ resort to grow into a multinational well known chain of resort the products and services offered by the resort must be introduced and promoted to potential customers.
Internet-related marketing is considered one of the most effective marketing strategies a company can have in its arsenal, for this reason, large investment in terms of funds, energy and time must be put into the business for it to achieve its objectives. In internet related marketing increased sales can be easily achieved this is because 40% of the world population have access to the internet and in America alone the percentage of the population with internet is approximately 45.31% this means a considerable population will be aware of the resort products and services therefore widening our target market. By marketing on the internet, the resort management will overcome the barrier of distance, it can sell it products and services without setting up local outlets. The resort can also open up an export business without opening a network of distributors in different countries.
Internet related marketing aligns with the way customers make purchasing decisions. Studies by analysts prove that a large population of consumers uses social media and research on the mobile internet to carry out preliminary product and price research before making the final decision. Internet related marketing will allow the resort to build relati...