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Essay Available:
Pages:
1 page/≈275 words
Sources:
3 Sources
Style:
APA
Subject:
Tourism
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.6
Topic:

Preliminary Information

Essay Instructions:

A business hotel wants to gather some preliminary information on how business travelers feel about the menu variety,
food, and service in its restaurants.
A fast food restaurant wants to investigate the effects that children have on product purchases.
1. Choose one of the scenarios above. Go to the CSU Online Library, and search for a research report (research
journal preferred) that provides data with insight into the situation. Briefly summarize each report, and indicate
what information you would provide to your manager in order to address the topic.
2. What would be your plan for collecting primary data? Describe the approach, sampling plan, instruments, and
how you would implement the research.
Your response should be at least 275 words in length and in paragraph form. All sources used, including the textbook,
must be cited and referenced according to APA style.

Essay Sample Content Preview:

Preliminary Information
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Preliminary Information
There is a need to gather information on how travelers feel about menu variety, foods and services offered by the restaurant. Young Namkung and Shawn Jang’s article, "Does food quality really matter in restaurants? Its impact on customer satisfaction and behavior intentions" takes a look at the relationship between satisfaction of customers and the quality of services offered and foods served (Namkung & Jang, 2007). Customer satisfaction is essential for the restaurant to survive in the competitive hospitality industry. The restaurant providing quality foods and services increases the number of travelling customers due to standardized customer satisfaction. Quality in restaurants is a clear indicator of the performance where the critical issues such as customer satisfaction are handled by the managers.
Primary data for restaurants can be gathered through getting views from the customers through ethnographic research. Data can also be obtained through comment cards where the customers and guests give honest inform...
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