Pfizer Company Industry Analysis Essay

The Company is Pfizer
Please Read All Instructions
I. Introduction:
a) Project Overview: Provide an overview of your entire proposal.
II. Industry and Customer Value: Identify the factors that are valuable to the customers of your industry and write a summary of your findings.
a) Industry Overview: Brief description of industry revenues and where the company fits within the industry.
b) Top Competitors: Discuss the top three to five competitors based on revenue.
c) Company Selected: Justify your company choice. Provide background information on the company selected. Background information should
include the size of the industry in revenue, primary competitors, primary suppliers, and customer base.
III. Network Design:
a) Suppliers: Identify the top three criteria the company will use to select suppliers. Consider factors such as cost, location, quality, and value
added work.
b) 3PL Firms: Identify the top three criteria the company will use to select third-party logistics (3PL) firms. Be sure to address quality, delivery, cost,
wavelength, and tech support.
c) Distribution Centers: Identify the top three criteria the company will use to select distribution centers. Be sure to address cost, location,
delivery, and space.
d) Retail Stores: Identify the top three criteria the company will use to select retail stores.
IV. Pricing Management:
a) Customer Categories: Provide a description of the customer categories from a product-pricing management perspective.
b) Organization Categories: Provide a description of how the company would choose to use customer categories for pricing management and why.
V. Inventory Management:
a) Product Selling Season: Determine whether seasonal or generic products or both are sold. Determine if the selling is seasonal, steady, or hybrid.
b) Retail Inventory Strategy: Using the information you received from your interview with the industry retail store manager, determine what
inventory policy strategies the store has adopted for order quantity, safety stock, and reorder level.
c) Impact of Manufacturer’s Production Strategy: What impact does the nature of selling have on the supply chain? Consider domestic and foreign
supply base, safety stock levels, reorder points, and demand variability. Identify the production strategy for the company (continuous/mass
production, batch production, or project-based).
VI. Distribution Management:
a) Centralized Distribution Strategy: Describe your centralized distribution strategy. Explain why the strategy was selected and identify potential
risks based on your distribution strategy.
b) Decentralized Distribution Strategy: Explain why the strategy was selected and identify potential risks based on your distribution strategy.
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VII. Product Supply Contracts:
a) Production strategy and contracts: Complete an analysis of the impact of the production strategy on the supply chain. Identify the appropriate
production strategy and contracts for the supply chain, such as daily deliveries, weekly deliveries, and monthly deliveries of supplies. Consider
stable ordering versus high variability. Be aware that multiple strategies may be employed. If more than one strategy is used, be sure to discuss
when the contract approach is used and why.
VIII. Performance Measurements: Complete an analysis on how the industry supply chain performance is measured. Explain the performance measures
used to measure performance for each of the following parts of the supply chain.
a) Manufacturing: Identify the performance measure and explain how they attempt to perform better than their competitors. Be sure to address
addresses quality, cycle time, and takt time.
b) Distributors: Identify the performance measure and explain how they attempt to perform better than their competitors.
c) Retailers: Identify the performance measure and explain how they attempt to perform better than their competitors.
d) Third-Party Logistics Company: Identify the performance measure and explain how they attempt to perform better than their competitors. Be
sure to addresses cost, efficiency, and wavelength.
e) Supply Chain Competitive Edge: Discuss how the supply chain creates a competitive edge. Be sure to consider low cost, service levels, wide
distribution network, and quality level in your response.
Final Submission: Supply Chain Management Plan
In Module Nine, you will submit your final project. It should be a complete, polished artifact containing all of the critical elements of the final product. It should
reflect the incorporation of feedback gained throughout the course and examine how performance is measured, and discuss how the supply chain creates a
competitive advantage. This submission will be graded with the Final Project Rubric.