Overview of Walmart Business Strategy

Essay Instructions:

One type of change to consider is disruptive change or innovation. Disruptive innovation is a relatively new term coined in 1995 by Bower and Christenson. In essence, this is any new or different approach to a product or services that radically change the market. This kind of radical change is hard to predict from your competition, but just the type of internal innovation that change managers want to develop their competitive advantage in the market. Organizations that empower employees to create innovative, disruptive technologies, products, or services are the hallmark of pioneering industry leaders.
The companies who are the disruptive innovators are companies that compete in the market differently, serving an underserved or unserved customer base, and do so in typically at a lower price. One example of this kind of disruptive innovation was the emergence of Amazon into the retail space. Amazon was one of the first companies to consider e-commerce as the primary method of product distribution. This disruptive approach to business has by its growth affected the retail so much that historical physical or brick and mortar companies are weakening or closing. Retailers that were once the largest retailer in U.S. cities no longer exist or are failing because of the disruptive innovation of companies like Amazon and its largest competitor, Walmart. The disruptive innovation and efficiencies of both of these companies have an impact not only in retail, but logistics, technology, and public buying trends.
For this assignment, you may choose to represent either Amazon or Walmart (I select AMAZON). If you selected Walmart as your company, you would assess Amazon's practices. If you selected Amazon, you would assess the practices of Walmart. As the representative of your chosen company, you have been asked to identify the three most impactful, disruptive technologies that your competitor is using to secure market share. You will then address how that disruptive innovation should be treated in your selected company at each of the three identified change management tiers (i.e., enterprise, organizational, and individual). If you choose to include graphs or figures, they should be included in an appendix. Your audience for this paper is the executive leadership of your selected company. However, you are expected to write in an appropriate academic voice.
Length: Your assignment is to write a paper of 5-7 pages, not including a cover page, references, or appendices.
Please consider that those holding doctorates in business are often hired for their professional and academic expertise to offer solutions to businesses in need. This assignment is geared toward helping you discover how you might respond if asked to act in this role.
References: Include at least 4 references in your selected company.

Essay Sample Content Preview:

Overview of Walmart Business Strategy
Introduction
In the assignment, I chose to represent Amazon as my company hence, I will be assessing the business practices of Walmart. I will identify and discuss the there most impactful and disruptive technologies that Walmart is using to secure its market share. I will further address how Amazon will use disruptive innovation at each of the change management tiers. Therefore, the paper will help Amazon to formulate strategies against its competitor Walmart.
Overview of Walmart Business Strategy
Walmart continues to grow as it retains its top position on the list of Fortune 500 straight in a couple of years. The driving force behind the rapid and continuous growth of Walmart is the strategy of offering low prices for all its products. In addition, the company has a large variety of products that gives customers a wide range of products they can choose from. In the United States, the company has also grown because they have invested in its customer experience as well as the latest technologies. The technology has helped customers to shop from anywhere they are and at any time (Rahman, 2021). However, Walmart's competitors have also invested in e-commerce and have been able to accomplish notable growth in customers and sales. For Walmart to get ahead of the competition, it acquired Flipkart an e-commerce brand from India which has brought the company a step toward a rapid e-commerce growth segment.
According to Walmart’s annual report, Walmart has operated several e-commerce and more than 11,300 physical stores in over 27 countries. Walmart’s price leadership strategy has helped the company to become the leading brand with its low prices (Rahman, 2021). Every customer is always attracted by affordable prices when they are making their purchases. In addition, the company has made effort to hire 2.2 million employees called associates that market the company. In addition, the associates help to draw customers by informing potential clients on upcoming or current product deals (Schmidt et al., 2022). In addition, most customers are interested in three things; low prices, product quality, and convenience. Therefore, the low prices offered by Walmart attract customers as the convenience of shopping and product discounts maintains the customers. According to customer behavior, it is no secret that customers are obsessed with discounts and low prices. However, it has been challenging for Walmart to maintain the low product prices as its competitors come up with more strategies to take the market share from Walmart (Schmidt et al., 2022).
Walmart has over one hundred and fifty centers for its distribution, which further strengthens the company. The distribution that Walmart uses is among the largest system in the world serving many clubs and stores. In addition, the company has more than seven thousand drivers who drive a fleet of six thousand tractors and sixty-one thousand trailers (Schmidt et al., 2022). This system mostly focuses on distributing dry groceries, general produces, and perishable groceries. Walmart has also maintained 6 centers for disaster distribution that are strategically positioned within the United States (Schmidt et al., 2022). The centers are properly ...

Updated on January 26, 2024

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Overview of Walmart Business Strategy

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