Sociological Themes Depicted in the iPhone 13 Advertisement Image

iPhone 13 Advertisement
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iPhone 13 Advertisement
Apple Company is an American-based multinational company that produces computer software, online services, and consumer electronics. The company is the largest technology leading company globally and also the most valuable organization in the world. Apple is the fourth smartphone manufacturer in the world, producing smartphones in their iPhone logo. In 2021, Apple released iPhone 13 to replace iPhone 12, making slight improvements in their features. Apple is a well-established company; therefore, it vigorously promoted the product using various promotion strategies. Advertisement is among the strategies that Apple Inc. used to promote its latest iPhone 13 release. As a result, the phone has indeed gained popularity. Due to its release to the market, it allows iPhone diehards to enjoy its amazing features, including a high-quality camera, shiny appearance, a large volume of storage memory, and large RAM. The paper shall dwell on the sociological themes depicted in the iPhone 13 advertisement image that was applied to promote the product.
The first issue addressed by the new iPhone 13 on its consumerism is the quality of pictures images that the phone takes. Over the years, Apple has been keen on improving the quality of images from blurred to clear images. As the company worked on this feature that is the demand of every user, it increased the number of rear cameras to three instead of two cameras in iPhone 12. The well-designed and attractive three cameras are exposed by the pictures taken to advertise the iPhone 13. The three cameras have high magnification strength to capture images in a clearer and quality manner. The phone also can capture images at a distance; therefore, the user does not need to struggle to be near the objects to capture the image (Niessen, 2021).
Further, this phone’s camera can capture images of objects even at low light places, making it easier to take quality images even at night. This feature mainly targets the young youths after showing their quality photos by posting them on the internet, especially on social media platforms (Sawchuk, 2005). All these features are the first spot on every time a prospective buyer comes across the images advertising the iPhone 13. For iPhone lovers, this feature encourages and motivates the buyer to buy the phone and, therefore, increases the company’s sales volume (Mills, 2000).
Another attractive consumerism feature spotted on the pictures advertising the phone is that it increases its sales volume in large volumes of storage memory. As compared to other phones, iPhone 13 has storage memory ranging from 256 GB to 1 TB. This attracts buyers as they can now store their documents, pictures, and music without easily exhausting the space. The feature mainly targets the youths and other people who need high memory volumes to store their files (Watson, 2018). Further, the large storage volume is accompanied by large volumes of RAM (6 GB), which is another showing-off feature seen in the images used in the advertisement of the iPhone 13. The large RAM available allows the phone to perform a variety of tasks without any compl...