How to Change your Behavior for the Better

The essay summary is based off of a Ted talk video. Needs to be between 400-500 words.
I had to rewrite it but just don’t have the time to complete it. I also included what I’ve rewritten and the notes I took from the video.
https://www(dot)ted(dot)com/talks/dan_ariely_how_to_change_your_behavior_for_the_better?language=en
How to change your behavior for the better
The potential for humanity
**Where are we, big gap**
Over eating
Excerise
Honestly, washing hands before leaving the bathroom
Texting while driving
**How do we breach that gap**, tell someone that it’s dangerous
Us spend 7- 800 million on financial literacy all the reachsearch added up together
=Consequences =Meta analysis
Once taught financial literacy 3-4% remembers immediately after the course
At the end of the day it’s 0.1%
Humans short term knowledge bank storage capabilities
**What’s a good recipe to change behavior ** good information alone can’t influence “good behavior “
**Social science Definition ** If we want to “influence or persuade” behavior we have to change the environment.
Don’t change people
$$Analogy- Thinking Behavior change as the same as sending a rocket to space$$
Reduce friction most aero dynamic , load most fuel motivation to leave earth’s atmosphere
**Friction- ¥¥small things really matter¥¥online pharmacy changes to generic to save money reduce price from 10 cents to 1 cents nothing happens but from 1cent to 0 now humans are excited.
**Confounded design** doing nothing versus something
Force a humans decision you could be faced with man made laws that prevent you decision making for them.
Desired behavior and easy behavior are not aligned- outside sources try to intervene and align them.
¥¥Word it correctly and you get a cooperating cusumer base. ¥¥
¥¥Motivation¥¥ keeping money for a rainy day. Constant Reminders.
¥¥Loss adversion¥¥ idea we hate loosing more than we enjoy gaining.
Prematched=incentives
Coin with numbers-
Text from kids helped with saving over other incentives.
#Fun fact#
South Africans
Spending money on a funeral versus a wedding at least you know you only have one
They buy small amount of insurance
(Invisible activities like saving and insurance )
How can we reduce the friction to living and how does that effect behavior change
Where can we remove friction
Look at the system
Think broadly
What motivations can we bring in, money, loss adversion, something that is visible
Our own intuitions can mislead us to make the wrong decisions
The gap between where we are and where we want to be is sad but it can be fix, change , revamped.
Attack each problem directly, add motivation(incentives)= change
**Can we close the gap*
We as humans have a hard time admitting guilt, but why? Human behavior can be very complex from one to another but to influence change we have to take a deeper look into the facts. The US SPENDS between 7-8million a year on teaching financial literacy. All the recent research gathered and complied concludes to what's known as the meta analysis. The analysis shows that people only retain very little of that information by the end of the day stated by Dan Ariely , a behavioral economist. According to his studies, to influence behavior, we need as little friction as possible.
We know that Humans are very complex beings but what happens when faced with friction? According to Dan Ariel’s, Ted talk , The small things really matter when it comes to friction. Friction can becomes an issue when the desired behavior and the easy behavior don’t align which ultimately brings us to motivation. Dan Ariel mentions that forcing a human’s decision can result in legal action but if you word it correctly you’ll get a cooperating customer.
We as consumers love a little push to make a move But that doesn’t mean that we’d jump off our own Intuition Right away. Motivation goes in hand with incentives. Ariel’s shows that when he did a study to see if he could “get Africans to save money” concluded that when reminded and givin incentives they started to have more savings.