Renting the Online Website Platforms to Small and Medium Business Enterprises

Online Website Platforms: Renting the Platforms to Small and Medium Business Enterprises
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Online Website Platforms: Renting the Platforms to Small and Medium Business Enterprises
The current pandemic has taught the world about the value of working remotely and engaging in online market platforms. Online platforms can offer versatility to a business because they offer presentable marketing opportunities for consumers that are far from the physical location of a business. This is one of the changes that online platforms offer business entities. However, being online is not enough because many entities have developed their online portfolios. Small entities have to use simple, presentable, and easy-to-use platforms that are easily accessible to the consumers. The online platforms will act as the new shelves where merchandise sold in the physical location can be checked.
The online platforms will offer demonstrations for the service business, and further information about the service is detailed. Despite the immense and impressive manner in which online platforms can change how business entities operate, numerous limitations inhibit the exploitation of the opportunity by small and medium scale business entities. My organization addresses these inhabitants and facilitates the development of online platforms for many of the small and medium business entities.
One of the trends that have taken place is the use of mobile phones. In 2019, the number of mobile phone users was expected to be 4.68 billion. Smartphones are among the common mobile phone models, and they have taken up the mobile phone market share. As such, they offer a convenient method of accessing the internet and conducting online purchases. Projections deducted that more than one billion more users will have joined internet connectivity using smartphones within the next five years. Therefore, this is an indicator of mobile phone users’ rising market.
Investment Philosophy
The outbreak of the Covid-19 pandemic saw many people forced to remain indoors and work from home. These changes had an overarching impact on small and medium entities that usually rely on having their consumers visit their stores to make their purchases. According to UNCTAD (2020), online purchasing is here to stay and will continue to influence the way people buy products.


Figure  SEQ Figure \* ARABIC 1: the trends in online purchases in various consumer products and services after the outbreak of Covid-19.
While small and medium business entities languished in the wake of the pandemic, well-to-do entities such as Amazon have made massive profits. They capitalized on the situation to allow people to make their purchases online and stay at home. Therefore, the new concept of online purchasing has allowed many businesses to grow in the wake of the current pandemic (Zhongming et al., 2021). However, entities that had the muscles to invest in a simple responsive, reliable online platform have only realized real success.
Even though the sharp effects of the pandemic are gradually fading, the new consumerism idea of shopping online has stuck. Many people still prefer to make online purchases even though they can visit the actual ...