SWOT Analysis: Opportunities of your Organization

Opportunity: Botanical Bounty
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Opportunity: Botanical Bounty
Botanical Bounty based in Oregon deals in perennial farming that significant on a variety of botanical, medicinal plants. Within the first two years of its existence, the enterprise shifted from a hobby activity to that which is helpful to the customers who have become loyal as well as becoming a profitable enterprise. Its owners have trained in plant biology (Botanical Bounty, 2003). At the moment, Botanical Bounty farm increases its expansion due to the constant increase in revenues, committed employees as well as improved financial backing from loans for expansion. However, the management is committed to grabbing the two major opportunities such as an increase in demand for the products or growing market and loyal customers.
The primary opportunity of Botanical Bounty is loyal customers. The farm produces medicinal plants such as Echinacea, Ginseng, St. John's Wort, Skullcap, and Ginger. These plant species have been providing consumers with energy, managing depression, treating inflammations, and smoothening stomach. On the same note, the farm provides high quality, concentrated botanical and nursery plants to consumers at affordable prices (Bplans, 2017). These products and services have been meeting the needs of the consumers hence their loyalty has been nurtured. However, maintaining the customer loyalty is what the management of the Botanical Bounty enterprise aims to achieve. At the moment, the enterprise continues to build its reputation as a highly efficient and potency medicinal plant grower with the effective production of affordable products. This will ensure increased customer satisfaction as exhibited by the current testimonials in the enterprise's marketing strategy. Besides, the enterprise is currently building a strong sale and distribution channel in particular with the numerous manufacturers of herbal supplements. Thus, the enterprise ensures a well that it establishes stable relationships with vendors who are reliable (Bplans, 2017).
Secondly, Botanical Bounty farm continues to exhibit growing market. Recently, the key buyers of its products include customers who need the plants, those who purchase the extracts, enterprises that buy the nursery seedlings, and other enterprises that buy the plants then further process them to desirable forms among others. To satisfy all these customers, the management of Botanical Bounty is undergoing rapid expansion in its regarding the fields for growth, content extraction, and nursery seedling (Muratha, 2016). On a separate note, its transformation from a hobby enterprise to the business enterprise is escalating due to technology that enhances research conducted by its owners. Besides, such technologies have ensured rampant innovation uptake to ensure market penetration and efficiency among others. On a similar version, its financial situation is improving the organic growth with a positive gain in competition, conformation with government regulations. Thus, it has improved in its product development and expansion where it adds new products in the market besides the existing products, diversification where it enters a new market with new products and penetration ...