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MKT501 SLP MOD 3. Principles of Marketing Module 3 SLP

Essay Instructions:

SEE ATTACHMENT FOR SPECIFIC: (USE SAME BUSINESS, MEXICAN RESTAURANT FROM MOD 2.
A 2- to 3-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
Use the attached APA-formatted template


Module 3 - SLPDISTRIBUTION & MARKETING PLANCall to Action How do you get the consumer to your site or social media? This is the exciting part of the promotion process - using creative tools to drive traffic to your site. Sizing up the competition online Use research from quality graduate-level resources and web searches of competitors: Analyze at least one competitor and how it is driving traffic to its sites.Boost your online presence Provide a brief introduction of the company with which you are working. Explain what online presence your product and service will have (include website and social media).Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required).In academic writing, it is necessary to use 3rd person vs. 1st person. For more information see Differences Between First and Third Person. This SLP will be written in 3rd person. Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. Use the attached APA-formatted template (MKT501 SLP3) to create your submission.Listen11/11/19, 8’12 PMPage 2 of 2https://tlc(dot)trident(dot)edu/content/enforced/134089-MKT501-2019OCT14…2lSessionVal=3j1KS9eaoEayb6VQcGF4C7fij&ou=134089&d2l_body_type=3Privacy Policy | ContactSLP Assignment ExpectationsYour submission will include: Trident University International’s cover page A 2- to 3-page paper with APA citations (2- to 3-sentence introduction, body, 2to 3-sentence conclusion) The reference list in APA format

Essay Sample Content Preview:

Trident University International
Student Name
Principles of Marketing Module 3 SLP
MKT301: Principles of Marketing
Professor’s Name
Date of Submission
Principles of Marketing Module 3 SLP
Introduction
Each person is spending their time on social media. This is because it is the hangout spot for them to chat with their friends and get updated on topics like football, politics, recreation centers and even new restaurants in town like La Salsa Restaurant. Therefore, social media becomes a place for the restaurant to attract new clients.
Online Competition
Looking at how Chipotle drives traffic to its sites for instance Instagram, prospective customers learn about the brand on social media prior to even landing on their website thereby creating a good first impression. The restaurant’s copywriter and graphic designer have ensured the logo as well as profile images symbolize the brand well. They have adjusted the image sizes and color schemes to maximize their brand’s visibility. The message communicated by this logo strikes an emotional code with the followers as it triggers curiosity and spotlights the restaurant’s Chicken-based menu.
Product
La Salsa is a rapidly growing restaurant. It is a brand that shall offer fresh food that will be prepared in an open-display kitchen to allow the customers watch the food being prepared. Additionally, the restaurant shall offer fresh salsa bar to allow the customers to custom make salsa.
Online Presence
On the restaurant’s website, pictures will say a lot as they will be warm and inviting in communicating the restaurant’s business. This pictures will make customers want to visit the restaurant and see it in person. The restaurant’s page will appear like the image below.
The website is given over to the image of a fresh food serves. The navigation tools will be packed away in the menu bar at the top right of the screen. La Salsa comprehend that text will not drive hungry customers via the door like mouth-watering pictures shall.
Additionally, on social media is the simplest and most cost-effec...
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