Motivating Recycling Behavior: From a Psychological Perspective

Motivation to Increase Recycling Behavior: From a Psychological Perspective
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Motivation to Increase Recycling Behavior: From a Psychological Perspective
1. Introduction
The Sustainable Consumption goal 12 (SGD 12) ensures that the production of goods processes protects human beings' well-being by managing the resources used and environmental degradation. According to Keizer & Schultz (2018), achieving the goals call human nature to change the production and consumption of goods and resources to reduce our ecological footprint. The essential targets that help achieve the goal include control of disposal methods of the toxic pollutants and wastes and effective management of shared natural resources. For instance, agriculture is the highest consumer of water worldwide. It can be the best place to control water waste. Farmers can recycle the wasted water to ensure they save resources.
The recycling behavior affects the UN SGD 12 goals positively. Consumers, industries, and businesses need to start recycling, and reducing waste disposal can make a big difference. Whenever a company recycles what they were to dispose of, the amount of pollution lowers (Keizer & Schultz, 2018). The recycling process is vital in the future because of the reduction of waste materials. Recycling can be the best solution to ensure that developing countries create sustainable consumption patterns by 2030. Recycling is one way of ensuring the effectiveness of UN SGD 12. Its capability to protect the environment from toxic materials makes the goals a success. Moreover, it is helpful in shared resource management. Companies that embrace recycling use fewer raw materials than those that have to go back to the source all the time.
Furthermore, social phenomenon plays a vital role in changing the mindsets of people. A community that believes in environmental preservations always has the easy task of adopting recycling behavior. Once a community takes up the recycling responsibility, waste disposal won't be a problem for them. The community understands the importance of managing natural resources for the sake of future generations. The paper covers the psychological perspective of recycling behavior. It illustrates the internal and external motivations and how they can promote the UN SDG 12 goals. Lastly, the paper analyzes recycling and corporate social responsibility.
Research question: How do internal and external motivations affect human recycling behavior?
1 Arguments from a Psychological Perspective
The psychology of recycling is essential in determining whether people recycle and how they choose to recycle. Understanding the recycling behavior makes it easier for people to recycle. It helps in deciding what to recycle or discard and how to recycle them. Once people understand the advantages of recycling, it is easy for them to adopt the recycling behavior. The psychology of recycling depends highly on internal and external motivations.
Internal Motivations
People have some internal factors that lead them to make life decisions. Personal beliefs create the inner instincts of a person. People act pro-socially with the desire to get the reward. The...