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2 pages/≈550 words
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APA
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Management
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English (U.S.)
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Topic:

Service Project Planning. McDonald’s Corporation Overview

Essay Instructions:


Review the Option 1 Portfolio Project requirements in the Module 8 material. Peruse the textbook and become familiar with the information that supports the documents you will deliver in your Portfolio Project. Select a service project, which is the basis for your work. Service projects may include IT software development, healthcare delivery, or fundraising, among many others.
Provide a one- to two-page paper for your instructor’s approval that contains the following elements:
Service project description
Organization where service project will be implemented, and how you will have access to project specifics (i.e., documents, data, names or roles of project team members, and stakeholders).
Requirements
Your well-written paper should meet the following requirements:
Be one- to two-pages in length, not including the cover page, references page(s), and appendices, if applicable. As a reminder, the appendices should be included at the end of the paper after the references page.
Be formatted according to the CSU-Global Guide to Writing & APA (Links to an external site.).
Cite a minimum of two sources (at least one of which should be a current, academic, peer-reviewed scholarly source) to support your responses, demonstrate thoughtful consideration of the ideas and concepts that are presented in the course, and provide new thoughts and insights relating directly to this topic.
Note: Current research in this class means the most recent five-year period. Although research older than five years may be used, it will not count toward the assignment requirement. Additionally, in the lecture material for Module 1, you were reminded of what constitutes academic, peer-reviewed scholarly sources, and how to find them in the CSU-Global Library.
Refer to the Portfolio Project Milestone grading rubric available in the Module 1 folder for more information on assignment expectations and grading.

Essay Sample Content Preview:

Service Project Planning
Author’s Name
Institutional Affiliation
Service Project Planning
1. Introduction
Organizations need to invest in new projects to sustain competitive advantage and for improvement in profits and revenues. As a professional project management consultant for McDonalds Corporation, a new service project is developed and presented for McDonald’s restaurants in Thailand.
2. McDonald’s Corporation Overview
McDonald’s Corporation operates and manages all the McDonald’s franchises and restaurants in more than 100 countries around the globe (Reuters, 2019). McDonald’s revenues were $24.622 billion in 2016, $22.82 billion in 2017 and $21.025 billion in 2018 (Macrotrends, 2019). Company’s revenues have decreased on a continuous basis from 2016 to 2018. In third-quarter of 2019, McDonald’s revenue was $5.431 billion and it is an increase of 1.14% on a year-over-year basis (Macrotrends, 2019). The total value of Thailand’s burger market is 7.36 billion baht in 2016 and McDonald’s is a market leader with a 75% market share in Thailand (BangkokPost, 2019).
3. Service Project Description
As a consultant for McDonald’s Corporation, a project of a new mobile application is recommended for McDonald’s restaurants in Thailand. The mobile application helps the customers to order McDonald’s products. The use of technological advancements and algorithms in the mobile application helps to collect the customer’s data in a more effective manner and then products and services are delivered as per the customer expectations (Majed, 2017). Data collected through a mobile application is analyzed to identify customers purchase behaviors and more personalized experience can be provided based on important insights identified from data. McDonald’s Thailand operations will offer deals and discounts to customers on personal preferences and access to the current McDelivery service is also ensured. The improved customer experience through mobile application helps McDonald’s to achieve sustainable competitive advantage in the Thailand market. Innovation in food and beverages department is important for companies to achieve competitive differentiation but innovative products and services can also be easily copied by other competitors in the market (Ivanovic, Perman & Grlj, 2015). Therefore, McDonald’s can sustain competitive advantage in Thailand burger market through continuous inve...
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