Facility Locations Management Essay Research Paper

How the location of customer markets a strategic consideration in facility location
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How the location of customer markets a strategic consideration in facility location?
The location of an enterprise is an important strategic consideration as it affects the income, the expenses and also other legal issues of the enterprise. Being in the right location is an essential ingredient towards either business success or failure. If an organization chooses the wrong location, it may have proper access to customers, employees, transportation and also materials (Simonson, & Rosen, 2014). The location strategy is an essential plan in the process of obtaining the most suitable location for a company through the identification of the needs and objectives of the customers and also the enterprise. Additionally, such a strategy means that an organization tries to increase opportunity while decreasing the risks and expenses.
Economic growth is another element that will influence the location of customer markets whereby enterprises will focus on expanding their operations to a wider scope to serve new potential customers (Hassan, & Kaynak, 2014). From a population viewpoint, a country such as China has been a potentially attractive market since it approximates for almost one-third of the global population.
The location of customer markets is an essential consideration for any business. This is mainly due to the marketing strategies that the company will employ in attracting the customers in that specific locality. When the enterprise is already developed, orienting itself through marketing will highly be beneficial as it mainly focuses on the customers (Greene, 2011). This means that comprehending the wants and needs of the customer will be the main driver of the business. Therefore, through marketing, the company can increase customer awareness which is essential for the success of the business in that particular market.
During the evaluation of the customer markets available to the enterprise, it is essential for the business to align their products with the demands of the market. Product alignment is highly suitable since mo...