Facebook: Collection and Sale of User Data

Collection and Sale of User Data
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Collection and Sale of User Data
Facebook and other organizations collect user data and use it to sell advertising. The question of whether this practice benefits Facebook or the user can be approached from two angles. First, it is a commercial exercise where Facebook gains monetary value from advertisements. In this case, it can be argued that Facebook is the main beneficiary. Second, Facebook can be considered a massive online platform where users interact with businesses and that the adverts assist users in shopping. As such, the users can benefit from product and service updates. However, because user privacy is often the main concern for many people, it is Faceboo...