Environmental and Social Sustainability Initiatives of Miui

Environmental and Social Sustainability Initiatives of Miui
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Managing for Sustainability
The present study focuses on the environmental and social sustainability initiatives of MIUI. However, the company website does not provide its sustainability project information. Nonetheless, MIUI is a subsidiary of Xiaomi Inc. Accordingly, the MIUI sustainability information is retrieved from the 2020 Annual Report of Xiaomi Inc. Undoubtedly, the most material social and environmental impact of MIUI is improved living standards of the global population. Moreover, the company engages in a wide range of initiatives to reduce environmental destruction and social vices associated with the fast pace of technological advancements and utility. The bundling of numerous initiatives, which target different business areas, is parallel to the assertion of Bocken et al. (2014), who propose collation of diverse business model innovation to boost sustainability. According to Bocken et al. (2014, p. 42), a comprehensive sustainability archetype of an organization should include “Maximise material and energy efficiency, create value from waste, substitute with renewables and natural processes, delivery functionality rather than owner...