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Pages:
2 pages/β‰ˆ550 words
Sources:
Check Instructions
Style:
APA
Subject:
Management
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Environmental Analysis in Cybersecurity

Essay Instructions:

Part 2 - Environment Analysis
Prior to beginning work on this assignment, read the Swot Analysis: Discover New Opportunities to Manage and Eliminate Threats (Links to an external site.) article.
Optimal solutions are determined when a researcher has a thorough understanding of a company and its industry, along with the strengths and weaknesses that impact its future viability. In the second part of your plan, perform a SWOT Analysis (Strengths, Weaknesses, Opportunity, and Threats) on your chosen organization and provide an analysis of these results in light of the problem or issue under study. Based on your SWOT analysis, explain how the problem or issue impacts the organization and its competitive position within the industry.
The complete instructions for Parts 1, 2, 3, and 4 of the Final Paper can be found in Week 5 Final Paper page.
The Part 2 – Environment Analysis paper
Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center’s APA Style (Links to an external site.) resource.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
For further assistance with the formatting and the title page, refer to APA Formatting for Microsoft Word (Links to an external site.).
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.) as well as Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
Must use at least two scholarly sources in addition to the course text.
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document any information used from sources in APA style as outlined in the Writing Center’s Citing Within Your Paper (Links to an external site.) guide.
Must include a separate references page that is formatted according to APA style as outlined in the Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.

Essay Sample Content Preview:

Part 2 – Environmental Analysis
Student's Name
Institution
Part 2 – Environmental Analysis
Introduction
Cybersecurity is one of the biggest challenges facing modern businesses. Companies holding valuable personal and financial information are at constant risk of cyberattacks from malicious persons and groups. Having experienced two major cyberattacks in two years, Marriot risks damaging its reputation further if it does not put in place measures to reduce the incidents and severity of the attacks. SWOT analysis is a valuable tool that can help understand the position of Marriot in relation to the cybersecurity challenge.
SWOT Analysis
Strengths

Weaknesses

* Diversity
* Vast Presence
* Financial Strength

* Several Lawsuits
* It is a family business
* Data protection

Opportunities

Threats

* Expansion opportunities
* Appealing to younger generations
* Address cybersecurity challenges

* Cyberattacks
* Competition
* Pandemics

Strengths
As shown in the table, Marriot has several strengths that it can use to bolster its position further as the leading hotel chain in the world. First, the company's workforce is characterized by diversity, with women making up 55% of its workforce and all races being part of its team (Marriott, 2020-a). This helps in building its reputation. Second, the company has a vast presence as it operates in 131 countries, making its expansion plans easier. With annual revenues of about $21 billion and net income of $1.27 billion (Marriott, 2020-b), the company has the financial strength to facilitate further expansion. These strengths can help the company address the challenges it is facing as well as facilitate expansion plans.
Weaknesses
Marriot has faced several lawsuits that have to some extent, affected its reputation. In 2014, the company faced a lawsuit against the FCC for blocking WIFI and consequently paid $600,000 in fines (Grant, 2015). The company also faced $123 million in 2018 for a data breach (Ikeda, 2020). As a family business, the company misses out on implementing new ways of business that can appeal to younger generations. The company has also failed to protect its customers' data as it was subj...
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