COVID-19 Impact on Generating Revenue and Motivating Employees in National Hockey League

Impact of COVID-19 on Generating Revenue and Motivating Employees in National Hockey League (NHL)
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Impact of COVID-19 on Generating Revenue and Motivating Employees in National Hockey League (NHL)
Introduction
The COVID-19 pandemic has significantly impacted the National Hockey League (NHL) and its ability to generate revenue. The league has cancelled all games until further notice, and it is unclear when the season will resume. Recently in 2021, the league announced to postpone all cross-border play between the USA and Canadian teams, and more focus needs to be put on wearing masks and daily testing instead of three days period, which has increased the cost for the organization (Guérette et al., 2021). It has resulted in a significant decrease in revenue for the league. The league has also had to lay off employees, and additional employees will likely be laid off. The league has also cancelled its annual awards show, which was to be held in Toronto on June 22. It has resulted in a loss of revenue for the league and its sponsors (Ehrlich et al., 2020). Overall, the COVID-19 pandemic has had a significant impact on the NHL’s ability to generate revenue, and this will likely continue to be an issue for the foreseeable future. The report aims to address the problem arising due to the contemporary issue of COVID-19, and the problem is analyzed based on organizational culture and leadership to resolve these challenges. Figure 1 shows the contemporary issues leading to the significant problem in NHL:
Figure 1: Problem Identification Diagram
Potential Issues in National Hockey League due to COVID-19
A few potential issues could arise within the National Hockey League (NHL) if COVID-19 continued to spread. One issue could be player health. If multiple players were to contract the virus, it could cause games to be cancelled or postponed. It could lead to financial losses for the league, teams, and players. Another issue could be fan attendance. If large numbers of fans were to become infected, games would have to be cancelled or postponed to prevent the spread of the virus. It could lead to a decline in fan attendance and impact team finances. Finally, there is the potential for lawsuits. If players or team owners believe that they have been harmed due to COVID-19, they may be able to sue those responsible. It could cause further financial losses for the league and teams (Carlin et al., 2021). Overall, it is likely that there will be some negative impacts stemming from COVID-19 within the NHL. However, it is still unclear exactly how these impacts will play out.
Uncertainty of Losing Job Among Employees
The first aspect was seen in the low morale of employees, as they were afraid of losing jobs when the pandemic continued. The board and management were also concerned about managing the expenses and salaries when the event was delayed and stopped. It has severely impacted the revenue and productivity of part-time employees because the pandemic was a global event that has hit all sports activities worldwide (Carlin et al., 2021). That is why the management of NHL is concerned about the long...