Generate a Comparative Analysis of Total Quality Management Scholars

Comparative Analysis of Total Quality Management Scholars
Name
Institutional Affiliation
Comparative Analysis of Total Quality Management Scholars
Introduction
In the recent past, global competition in businesses has made the point of quality a significant concern. Global competition arises when goods from foreign market compete for similar clients at the local level. Online marketing platforms have magnified the challenges of meeting customer's tastes and preferences, especially as it becomes evident that quality products that provide clients with a range of choices are currently filling every market. To curb these competition challenges, businesses have started evaluating their internal operations with a strict focus on quality. The main focus has been on the improvement of quality from the point of service delivery as well as the products that are released to the market. A slight mistake in service delivery may make a client discard a product and opt for a similar product from the competitor. Quality management is, therefore, mandatory for any business that wants to remain relevant in this competitive age.
The process of achieving high quality from services and products point of view has become a changing and continuous process for most businesses. In their process of meeting the quality standards or improving their achieved quality standards, businesses have to choose among the total quality management principles put forth by Edward Deming, Joseph Juran, Vilfredo Pareto, and Philip Crosby. The choice of the principles of each of these scholars depends on the area of the business that one wants to improve. The main concern while choosing the principle of each scholar is to make sure that total quality is achieved. Gregori, Cardinali, and Lori (2015) define total quality management (henceforth TQM) as the process of directing all the production processes and services towards meeting or exceeding the expectations of the existing and potential client in the market. This white paper takes a comparative analysis of the principles of four scholars: Edward Deming, Joseph Juran, Vilfredo Pareto, and Philip Crosby, with the goal of explaining the application of their principles and how they can be utilized for maximum quality achievement.
Edward Deming
Edward Deming is considered the father of TQM, even though he does not directly use the term in his books (Magar & Shinde, 2014). Deming’s philosophy of the application of TQM is that summed in what scholars have referred to as the Deming cycle. The Deming cycle has four logical repetitive steps of continuous learning and improvement, with the understanding that continuous application of these steps can help the business develop a competitive culture. The four steps are the plan, do, check, and act (PDCA). In the continuous application of the Deming cycle, the purpose and definition of quality hold. Quality should always seek to fit the acceptance of the client and conform to the production requirements in the market (Khanan, Siddiqui, & Talib, 2013). Total quality management should be applied in every area of the business in maximizing customer satisfaction, employee motivation, and overcoming the competitors in the market.
The Deming cycle applies to a...