Business Plan and Approach to Business Management of Nutrients Gourmet

Business Plan & Business Management Review
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Table of Contents Part 1: Business Plan (Nutrient Gourmet) 3 1.1 Executive Summary  3 1.2 Description of the Business, Including its Products and Services  3 1.3 Mission & Vision  5 1.4 Competitive Positioning of Gourment Nutrients  5 1.5      Marketing Strategy  8 1.6 Financial Considerations  10 1.7 Business Structure and People  12 1.7.1Business S5ructure  12 1.7.2 People  12 1.8 Protecting the Knowledge (Adapted from Williams) 13 Part 2: Leadership Review   15 2.1 I am a Leader/ Manager 15 2.1.1 My Leadership Brand  15 2.2 Management Skills to Develop  16 2.2.1 Leadership Characteristics to Strengthen  16 2.2.2 Leadership Goals  17 2.3 Important Leadership Traits Over the Next 5 Years in Nutrients Gourmet 18 2.3.1 Driving Change and Adding Value to My Business  19 References  20   Part 1: Business Plan (Nutrient Gourmet)
1.1 Executive Summary
Nutrients Gourmet is a healthy food delivery company that sells high-quality and nutrient-enriched food to people working in their offices and homes. We specialize in offering food rich in vitamins, protein, carbs, dairy, healthy fats, and other necessary elements. Our products are made with only the finest ingredients and are 100% healthy. We believe that by providing our customers with high-quality, all-natural products, we can help them achieve their nutritional goals. The focus would be on offering necessary nutrients like protein, carbs, dairy, vegetables, fruits, and healthy fats for the working class. The competitive positioning of Nutrients Gourmet has focused on differentiated strategies as it offers unique healthy meals to New York working customers only.
The company offers high experience with a relatively medium price range, and no low cost is offered because it will not cover the necessary expenditures for the business. Four important aspects are considered for marketing purposes. The company will rely on social media platforms like Twitter, Facebook, Instagram, and Pinterest to promote its products and engage customers. Further, it will develop partnerships with health-related organizations and bloggers to widen the audience. Nutrients Gourmet will place ads in magazines that target affluent readers. It will use search engine marketing, social media, and banner advertising.
Informational events will be held in local stores and community centers. Webinars will be hosted regularly to provide in-depth information about different topics related to healthy eating.
1.2 Description of the Business, Including its Products and Services
Over the last decade, customers have become increasingly aware of the need to take care of their health and wellbeing. It has led to them becoming more likely to make choices that support their health and wellbeing, such as choosing healthier foods and drinks and being more active (Globe News Wire, 2021). In turn, businesses have responded to this trend by introducing healthier options to their menus and ...