Benefits of Malcolm Baldrige National Quality Award to Businesses

Baldrige Performance Excellence Program
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Baldrige Performance Excellence Program
The Ritz Carlton Hotel's President and Chief Operating Officer (COO), Mr. Horst Schulze, praised the Malcolm Baldrige Award because of its benefits to the business since they started applying its criteria. Schulze's feedback highlighted a series of benefits that no other program can offer successfully in the 21st century. Schulze reported that Malcolm Baldrige Award Criteria's application in the company was seven years old by then. The benefits included improved customer satisfaction, occupancies, employee satisfaction, lower employee turnover, improved annual profits, and lowered the number of hours worked yearly (NIST, 2012). The benefits replicate a full package of any business organization’s expectations. 
Improved Customer Satisfaction
Schulze's feedback highlights the significant benefits an organization should expect after applying the Malcolm Baldrige Award Criteria within its operations. The first benefit is improved customer and employee satisfaction. The President's perception of improved customer satisfaction is an aspect of how well the hotel and any other business organization can offer products and services that meet the customer's needs. Any organization adopting Malcolm Baldrige Award Criteria in its operations should expect to work towards meeting and going beyond customers' expectations (Smith & Ulmer, 2019). The criteria emphasize assessing customer satisfaction by engaging them through social media. Reviews and feedback mean a lot to improve service delivery to boost customer satisfaction levels.
Improved Customer Satisfaction
Notably, customer satisfaction cannot be attainable if employees are not motivated. Motivating employees goes a long way to adopting strategies that help employees feel that they are part of the decision-making process. Treating employees with respect and providing them with regular recognition, especially when an individual or a team executes tasks excellently, is crucial in increasing employee satisfaction levels. The Malcolm Baldrige Award Criteria demands that organizations offer employees with above-industry average compensation plans while enhancing their skills and professionalism through educational programs (Smith & Ulmer, 2019). The strategies herein are essential ...