BCG Analysis of the Coca-Cola Company

BCG Analysis of the Coca-Cola Company
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BCG Analysis of the Coca-Cola Company The Coca-Cola Company manufactures, retails, and markets a wide range of non-alcoholic beverages. The Coca-Cola beverage is its most famous product. However, the company offers more than 800 beverages. They include premium juices, coconut water, organic tea, sports drinks, ready to drink coffees, enhanced waters, and protein-packed dairy beverages, among others. The beverages are sold under brand names such as Suja, Powerade, Topo Chico, among others (Coca-Cola Journey, 2018). The company distributes different brands of beverages in different variants, mixes, pack sizes, and calorie content to adequately meet the demands of the consumers. Through innovation, the company has managed to consistently evolve its products and portfolio. Since its formation in 1886, the company has grown to become a giant not only in America but also in the rest of the world. In 2017, the company generated revenue amounting to $35.41 billion. It employs more than 60,000 people around the around. Created by the Boston Consulting Group, the BCG Model is used by businesses to evaluate the strategic position of their brands and also determine their potential. The model categorizes brands into four classes depending on the attractiveness of the industry as well as their competitive position. The two dimensions help reveal the likelihood of the business to make profits. Higher attractiveness of the industry means higher earnings and profitability. However, a lot of cash must be used in the stimulation of further growth. Businesses that are more competitive in the industry are more likely to get higher returns. Therefore, by using the BCG fram...