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4 pages/≈1100 words
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APA
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Management
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English (U.S.)
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Topic:

Analysis of Decrease in Market Share of Maruti Suzuki India

Essay Instructions:

Using the problem you identified in your Module One journal and the feedback you received, describe the research problem including the context in which it exists. Using the problem statement, describe the stakeholders and research objective. Based on the research objective, develop a research question that clearly and concisely articulates in one sentence the purpose of the study. Consider the key real or potential ethical issues or challenges of the study.
After describing your business problem and research question, prepare a comprehensive literature review that carefully and thoughtfully examines the research problem from a scholarly perspective using a minimum of seven quality sources. A minimum of three of the sources must be selected from scholarly, peer-reviewed journals. Other quality sources can be professional publications or magazines, internal corporate publications such as annual reports or white papers, or established news sources.
w: In this final project, you will create a research report based on the application of action research processes for developing problem solving strategies. In designing the report, you will follow the best practices for ethical research. You will utilize the research process to inform decisions in your professional life and as a framework for approaching research projects in other courses in your program. The final product will be a comprehensive research report using the five-step research process (identify the problem; understand the theoretical framework of the problem; design the research study; collect, explain, and analyze the data; report the results; and make conclusions and recommendations). For Milestone One, submit a draft of your business problem and literature review. Using the problem you identified in your Module One journal and the feedback you received, describe the research problem including the context in which it exists. Using the problem statement, describe the stakeholders and research objective. Based on the research objective, develop a research question that clearly and concisely articulates in one sentence the purpose of the study. Consider the key real or potential ethical issues or challenges of the study. After describing your business problem and research question, prepare a comprehensive literature review that carefully and thoughtfully examines the research problem from a scholarly perspective using a minimum of seven quality sources. A minimum of three of the sources must be selected from scholarly, peerreviewed journals. Other quality sources can be professional publications or magazines, internal corporate publications such as annual reports or white papers, or established news sources. Prompt: Refer to the given case study Maruti Suzuki India: Defending Market Leadership in the A-Segment and select a data-driven business problem that can be addressed using action research to be the basis for your research report. Prepare a comprehensive literature review that carefully and thoughtfully examines the research problem from a scholarly perspective using a minimum of seven quality sources. A minimum of three of the sources must be selected from scholarly, peer-reviewed journals. Other quality sources can be from professional publications or magazines, internal corporate publications such as annual reports or white papers, or established news sources. Specifically the following critical elements must be addressed: Business Problem: Refer to the given case study and select a data-driven business problem that can be addressed using action research to be the basis for your research report. A. Describe the research problem, including the context in which it exists. In other words, what caused or precipitated this problem? What has already been done to address it? B. Describe the key stakeholders (or potential stakeholders) of your business problem. In other words, who are the people who have the most to gain or lose from a decision? C. Explain the research objective. How would it benefit the stakeholder to know the results? D. Develop a research question based on the research objective that clearly and concisely articulates in one sentence the purpose of the study. E. Discuss the key real or potential ethical issues or challenges of the study. Consider the following: How will data be collected and protected? How will human subjects be used, treated, and protected? Literature Review: A. Explain the theories that best ground your organizational problem. Support your explanation with specific examples. These theories might be management, behavioral, social, and/or business related. B. Discuss the bias and limitations present in the relevant literature and the potential impact these may have on your research. C. Summarize at least one other research study that has faced this challenge that could potentially be replicated and applied to your research study. D. From the literature, analyze at least one other organization that has faced similar problems, explaining what they have done to address the problem. Rubric Guidelines for Submission: Your milestone must be submitted as a 5- to 6-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least seven sources cited in APA format.

Essay Sample Content Preview:

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Research Problem
Maruti Suzuki India Limited (MSIL) is known as India’s largest passenger car maker. It is also the company that is associated with having led the automobile development and revolution in the country. However, MSIL suffered a decrease in market share which is partly the result of the consumers’ demand for standard features that were previously categorized as luxury. Needless to say, the consumers are also constantly evolving making their wants and needs in an automobile different from years back. Now, the consumers want sophistication and are more conscious of the trends, that they want to make sure that the products that they will be purchasing are supportive of their lifestyles. The research problem lies in determining the effective product development and innovation required of MSIL to cater to the needs and wants of the consumers, thus resulting to an improvement in the company’s market share.
Stakeholders
The main stakeholders involved in this research study are the MSIL company, the consumers, and the community. First, the MSIL company’s directors, administrative body, and employees are considered as stakeholders of this research study as the decision-making, the process involved in the study, and the possible implementation will directly affect them. Second, the consumers and target market of MSIL. The company has a responsibility to its consumers, a major asset that influences product innovation, manufacturing process, sales, and post-sales services. The perception of the consumers regarding the company and its products is essential in determining how competitive the company is in the automobile industry. In line with this, the company aims to achieve high customer satisfaction by being able to meet the needs and expectations of the consumers. Lastly, the community is also a stakeholder and it includes the workforce, residents, and competitors of MSIL, because their perceptions and actions may greatly affect the status and image of the company, all of which having the potential to influence sales and the company’s market share in the automobile industry,
Research Objective
The objective of this study is to identify the luxury features that are a standard offering of other automobile companies to promote the development and innovation of the automobiles that are being released by MSIL to its consumers. This will be used to improve the products that will be released by MSIL, which is aimed to have all the necessary features to entice and provide what the current consumers are looking for in an automobile. The study will also provide information about the current trends and features that the competitors are offering as a strategy to improve their sales, and these may be used as data that can be compared with MSIL. As a result, the issues regarding the drop in market share will be addressed while also increasing the competitive advantage and sales of the company.
Research Question
Which luxury features do the consumers demand from MSIL that the competitors are already offering as a standard, that will enable MSIL to innovate their products and improve their market share?
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