Wk 2 Discussion: The Role of Blog Posts

Wk 2 Discussion: The Role of Blog Posts
Name:
Instructor:
Institution:
Date:
Steps in developing marketing plans:
Blog post: /smartmarketingblog/best-practices/five-critical-steps-to-developing-a-marketing-plan
YouTube video: /watch?v=v99uQvI4AiM
Process analysis is like a recipe, explaining how the necessary steps must be undertaken in a logical order for the desired result to be achieved. In this regard, a blog post is the best platform for presenting process analysis content. A comparison of the above blog post and YouTube video shows that the former is thorough and logical while the latter does not have evidence of editorial oversight. Other than presenting the steps in a logical order, the blog post uses marketing concepts such as SWOT analysis, the SMART format, and the thumb rule of spending 6% to 12% of gross r...