The Animal Rescue League of Boston

The Animal Rescue League of Boston Situation Analysis        The mission of the Animal Rescue League (ARL) of Boston is to rescue domesticated animals and wildlife from cruelty, neglect, and suffering (arlboston.com). The organization champions for animals in need, and it is committed to keeping these animals safe and healthy. It focuses on meeting people and animals in their habitats or homes, and to bring veterinary and wellness services directly to those in need of it so that animals are safe and healthy in communities and out of shelters (Guidestar.org).  Currently, the COVID-19 pandemic has posed a serious problem to the ARL of Boston because it has decreased the number of adopters and increased the cost of raising ARL (WHDH 7 ). In this context, raising more funds is a serious problem that needs to be considered.  The goal of the organization is to identify additional sources of funding to ensure that Animal Rescue League of Boston has sufficient funds for its operation. The organization will use the funds to mitigate the problem posed by COVID-19. SWOT Analysis Strengths:

• Strong focus on current events
• Strong mission and vision
• Thrives on a volunteer community
• An excellent organization structure
• Easy for viewers to share information through social media sites
• Its prominent presence increases the interest of the public and traditional media outlets
• Standard animal care and cleaning procedures in place

Weaknesses

• Limited budget
• Constant struggle with advertising and promotions
• As a non-profit organization, it is funded only by donations and fees
• Constant need of resources
• Lack of enforcement powers to implement laws and fines.

Opportunities

• Working with other local shelters to accomplish the same goal
• Mobile platforms (Apps and mobile websites)
• Apply for more grants from organizations like American Society for the Prevention of Cruelty ...