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Pages:
1 page/≈275 words
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2 Sources
Style:
APA
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
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Topic:

Social Media Today

Essay Instructions:

Visit the website for the trade publication Social Media Today. Browse around and see what resources are available to you on the site. Then, choose an article that interests you from the “digital strategy” section of the publication.
For your post, write 2-3 paragraphs where you:
Summarize the content of the piece (what is the strategy idea being presented?)
Explain your personal interest (what drew you to this article?)
Explain how the article shows that an advancement in knowledge, technology and/or techniques is reshaping ideas about social strategy (for example, it wasn’t until Web 2.0 interfaces were developed that people could even create “social” media!)

Essay Sample Content Preview:

Discussion 5: Social Media Today
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Discussion 5: Social Media Today
Article: Hutchinson, A. (2022, February 23). YouTube outlines connected TV focus as part of 2022 newfronts push. Social Media Today. Retrieved February 26, 2022, from /news/youtube-outlines-connected-tv-focus-as-part-of-2022-newfronts-push/619237/
The article was written by Andrew Hutchinson and published on 23 February 2022. It discusses the dynamics in digital advertisement and the shift of consumer focus from commercial televisions to connected TVs. The base argument is the upcoming 2022 IAB NewFronts event that showcases and explores the latest digital advertisements opportunities and innovations, which YouTube said it is sponsoring. Connected TV is currently overtaking commercial TVs in viewership. People stream content into their homesteads, increasing the opportunity for YouTube to grab the opportunity. YouTube is advantaged over other platforms like TikTok, Netflix, and Disney+. TikTok allows short videos while Netflix and Disney+ require a subscription to use the platform. YouTube does not limit video size, and people do not need premium subscriptions to use it (Hutchinson, 2022).
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