Financial and Budgetary Considerations:SWOT Analysis of Sonus Hearing

Sonus Hearing
Student’s Name
Institutional Affiliation
Sonus Hearing
Sonus Hearing, also called Sonus Corp, is a healthcare organization dealing with audiology products and services. The SWOT analysis of Sonus Hearing allows the establishment of a strategic framework that guides the overall development of a proposal. Strategic frameworks are derived from the financial position of an organization in the context of its SWOT. 
Financial and Budgetary Considerations
Financial statements are critical in designing a proposal blueprint. Financial statements should be analyzed to identify critical SWOT areas that guide strategic decisions. The three core financial statements, such as balance sheets, cash flow statements, income statements, and statements of shareholders' equity can be used from financial SWOT perspective to develop proposal. balance sheets show portfolio of assets, capital and liabilities, which are considered in the development of the proposal. An increased in asset and capital portfolio would mean that Sonu hearing can expand its area of operation and increase the market base, while high liabilities would mean that the organization should be more cautious in implementing new decisions that would have far reaching financial implications. Relatively high liabilities would mean that Sonu Hearing would be advised to undertake low-risk ventures, as captured in the proposal. cash flow statements summarize inflow and outflow of cash from the company.it can be used as a guide in developing proposal. The income statement provides key information on income, retained earnings and expenditure and determines whether the company is making profit or not. Statement of shareholders' equity gives data on the detail of capital sourcing and repatriation. These statements guide decision-making. For instance, company areas of operations linked to high financial inflow would likely need increased expansion in the proposal. The type of available assets as reflected in balance sheets would most likely determine what changes would be integrated into the proposal. All this information derived from the financial statements is relevant in designing a proposal. it is expected that the proposal would bring an impact in terms of increasing finial inflow, increasing asset base, increasing retained earnings, and lessening liabilities. The strategic decisions in the proposal derived from SWOT financial analysis would help in the identification and implementation of low-risk ventures that would increase financial liquidity and asset portfolio.
A fixed budget is a budget that is not changed following changes in activity level and output levels. However, the flexible budget is according to the activity level. This proposal would proffer a flexible budget approach in financial budgeting and resource allocation because of various reasons such as increased approaches to pursue emerging or new opportunities and mit...