Social Media Experts: Creative Ways to Combine Social Media and Email

Social Media Experts
Name
Course
Instructor
Date
Daly, J. (2015). 6 Creative Ways to Combine Social Media and Email.
The tips on integrating social media with email marketing sought to guide social media marketers to grow the number of followers and build a relationship with the target audience. Daly (2015), points out that people make buying decision based on the information presented from various outlets. Uploading the list of subscribers is one of the strategies that build relationships and community dedicated to similar interests. To be more effective using this strategy, ads ought to be retargeted to the social media outlets and his lets more users to click them. Additionally, targeting the social networks to send emails on time may arouse the users’ interest. The next step is automating email outreach and this is important since the most influential users who share the information increase awareness to a wider audience. Where possible, the social media marketers can collect email addresses from the social media platforms, but then assure the users that their privacy will be respected at all times. The last step is creating exclusive social groups for the email subscribers, who get information at the same time.
Lee, K. (2015). How to Create a Social Media Marketing Strategy From Scratch. Social.
In social media marketing, one must choose the most appropriate strategies to reach out to the target audience and make a positive impact. Choosing the social networks platforms is the first step, as the message is tailored to the audience needs. The next step is to choose a tone and voice that reaches out to the audience and is tied to the need for communicating and marketing. This is then followed by the posting strategy that focuses on timing and content appropriate that this influences the ability to engage with the audience. The better the content and posting strategies, the easier it is to drive site traff...