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2 pages/β‰ˆ550 words
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Style:
APA
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
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Topic:

Challenges and Opportunities of Using Social Media for Business Communication

Essay Instructions:

BA 3350 Business Communication
Two Page Paper- Social Media for Business Communication
Two Page Paper Directions – Students are asked to write a two page paper to highlight a selected topic from the instructor. Note University requirements do not provide partial credit for writing assignments if they are submitted incomplete you will receive a zero for the entire assignment. In addition you will NOT be allowed to re-submit or turn in a late any assignment. (See syllabus)
Case:
With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.
***ACTION***Please write a 2 page paper discussing why this is such an important change for a company. Be sure to include why this will strengthen the company and bring positive attention to the organization. Also include a response to the following questions:
1. What will be some challenges and opportunities with a social media strategy?
2. Explain how both the employer and the employee can be affected by an employee misusing social
media.
3. Why is it important to manage your online reputation?
4. Why is it important to use social media ethically?
Remember to:
1. Create an outline that will highlight your main points
2. Proofread and check for miss spelled words
3. Revise and take breaks from work so you don’t over work the paper
4. Choose a font for the document. Times New Roman is a popular serif font.
5. Paper should be 1.5 spaced.
6. Create a typical heading, such as (example):
FROM: Your name
DATE: XXXXX
SUBJECT: XXXXXXXXXX
**Note that the field headers are in uppercase.
7. Remember to have a concise, clear and identified opening, body, and conclusion to your paper
8. You will be deducted 7 points for the following errors:
a. Fundamental errors (spelling, run-on sentence etc.)
b. Poor sentence structure and comprehension errors
c. Information that is not concise, to the point and not clear
d. Incomplete thoughts
e. Wordiness

Essay Sample Content Preview:

Business communication
Name
Professor
Institutional Affiliation
Course name & number
Due date
Introduction
On estimate, over two billion people worldwide utilize social media. With them spending on average two to three hours per day on these interactive platforms, they are an attractive resource to businesses, making them turn to social media for potential customers. Marketing through social media necessitates an attractive strategy and great imagination. While this may come across as challenging, it is paramount to businesses to increase the benefits exponentially.
Why reaching new and targeted customers is an important change for a company
The utilization of social media to reach prospective customers is essential as it is a social environment. With billions of people using the platforms, a business can utilize hashtags, keywords, and extensive marketing to identify potential clients. Social media is an effective marketing strategy. Platforms such as Twitter attract significant interest from responsive users, and by creatively marketing products, a business can quickly grow its brand and attract more customers.
Why reaching new customers through social media will strengthen the company
Trying to reach prospective customers via social media strengthens a company by making its brand known. The platforms facilitate easy branding by enabling a business to get infront of prospective customers faster, with ease, and cheaply thus, attracting positive attention. It also strengthens the business by creating competition. Competitors on social media push a company to develop marketing strategies that put the business way above others.
Challenges and opportunities with using a social media strategy
Efficient use of social media will provide excellent opportunities for a business. It will facilitate easy access to social media platforms and efficiently target prospective customers with their marketing campaigns and promote their new products. Social media is a cheap method of marketing one&rsqu...
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