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Pages:
1 page/β‰ˆ275 words
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Style:
APA
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.6
Topic:

Ogilvy: Reaction Paper

Essay Instructions:

Journal: Week 13 Your Reaction
Review your memo presentation(attached-Ogilvy-pre) and answer the following questions:
Which of your values are at stake based on whether the ultimate decision-maker accepts your recommended solution? (Honesty, truth-telling..etc)
How important are these values to you?
If you were to give these values up, what would the gain be?
After the ultimate decision-maker has heard your memo presentation, this person has said that it lacks thoroughness and that the organization should take more time to analyze the situation. What, if anything, do you think the hidden meaning is?
How will you proceed? In particular:
Will you stay with the organization?
If so, what else, if anything, will you say or do to keep attention on the moral problem?
For what reasons?

Essay Sample Content Preview:

OGILVY
Institution Name:
Student’s Name:
Date:
The ultimate values at stake here are accountability and honesty. This is because one of the solutions here relies on contracting agents and influencers that must provide honest reviews regarding the products; a failure to do so will tarnish our reputation. These values are very important to me as they are the most important qualities in terms of building and maintaining loyalty and trust, two things that I hold dear. However, if I were to give these two values up, I would not feel guilty or accountable for the spread of false information. In fact, I would encourage them, and in turn, they will bring more profit to the firm as buyers would hear what they want to hear instead of the truth, thus making more purchases.
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