Music in Advertisement

‘Stick Together’ Ad by Kraft
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‘Stick Together’ Ad by Kraft
Music, like language, has the function of expression. Therefore, music is often used in advertisements to enrich advertisements and make people impressed. The mood of the song is calm and contentment. The commercial tells a story about family. A little girl got a bear toy from her parents and she very cherishes this toy. The vocals are accompanied by the piano to make people feel warm. The sound of the piano and voice is storytelling. The rhythm of the song is very low and should never change.
Through the enticing music, the ad appeals to the emotions and feelings of the target customers by encouraging the customers to pay less attention to such. The new campaign by the company notes the distractions that customers face, such as work emails on weekends, notification of a text message, and Candy Crush. The music played and the approach taken show the brand has taken a new approach. Previously, Kraft focused on the functional love that consumers have for peanut butter, but this slow ...