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APA
Subject:
Literature & Language
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Essay
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English (U.S.)
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Topic:

Microsoft Teams: Strengthening Horizontal Communication

Essay Instructions:

Read Chapter 13 in Groundswell - Attaining Social Maturity - and especially Figure 13-1 and Table 13-1.
Imagine that you are Blackburn's new communication director and that he's asked you to implement a new technology (Microsoft Teams) to strengthen horizontal communication within PACS. Based on what you learn from reading Chapter 13, what challenges will you face in implementing Microsoft Teams and what steps will you take to promote a high rate of employee usage of this tool in order to strengthen cross-functional communication and collaboration?
Post should be 300-400 words in length. Be sure to make reference to appropriate concepts in Chapter 13 and appropriate evidence from the case study.

Essay Sample Content Preview:

Strengthening Horizontal Communication
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Strengthening Horizontal Communication
Microsoft Teams is a unified platform that fosters collaboration and communication by combining persistent workplace chat, file storage, video meetings, and integration of applications. Microsoft Teams offers services which assimilate with an organization’s Office 365 features extension and subscription office productivity suite which can integrate with non-Microsoft products. Some of the challenges that I am likely to encounter as the new communication director when implementing technology that would strengthen communication include cultural issues, the problem of social perspective, organizational issues, and the risk of social applications.
The introduction of a new technology designed to strengthen communication and collaboration in the organization is prone to experience challenges posed by cultural issues. More often than not, the introduction of social applications such as Microsoft Teams faces immense resistant from the community whose cultural practices may be contrary to the demands of the new technology. Usually, the target population may ridicule the intention program and depict outright resistance that may lead to its failure (Li & Bernoff, 2011). However, creating a ...
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