How Marketers use Feelings and Thoughts: McDonald's Logo

Essay Instructions:

Discussion 1: (8 sentences)
When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:
McDonald's
Cadillac
Walmart
What words, feelings, and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
Discussion Topic 2:
For this discussion, think of a time when there was a situation where you had to step up and take the initiative to solve a problem. This could be something that needed your attention at work, home, or school.
In paragraph one, identify the problem that needed to be resolved. Explain why you took the initiative to solve the problem.
In paragraph two, explain the steps that you took to resolve the issue or problem.

Essay Sample Content Preview:

Discussion Topics
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Discussion Topics
Discussion 1: McDonald’s
When I hear about McDonald’s or see its logo, I think about food. The words that come into my mind are food, hunger, food delivery, and fast food, while the feeling I get is hunger. Also, the images that come across my mind when I hear or see McDonald’s logo somewhere are images of fast food and snacks. McDonald’s marketers have created these thoughts and feelings in people through their approach to advertisements. Most of the fast foods company’s adverts are close-up shots of people eating yummy snacks and smiling, a sign of quenched hunger. This makes people think a...

Updated on January 26, 2024

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How Marketers use Feelings and Thoughts: McDonald's Logo

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